[Infographic] What is the best time to use Twitter when marketing?

By Uwear

In today’s age of mobile marketing and social networking, knowing when to post something is just as important as how you post in order to achieve maximum engagement with your consumers or followers.

While so many people spend time focusing on length and frequency when using the online marketing and social networking platform Twitter, timing could be the key factor. Recently, Buffer analysed over 4.8 million tweets across 10,000 profiles, using the statistics on how many clicks were received along with engagement and timing throughout the day and in different parts of the world.

RELATED TOPIC: [Infographic] Australia. Twitter. 2014. What Happened?

According to the data, the early morning hours are the times when tweets receive the most clicks on average, while evenings and late nights are when tweets get the most favorites and retweets. Noon to 1 p.m. are the most popular times to tweet, as the largest volume of tweets come between 11 a.m. and 1 p.m., with it peaking between noon and 1 p.m. Meanwhile, the fewest number of tweets are sent between 3 and 4 a.m.

However in some cases, certain times of the day where average engagement is at its peak is almost the opposite as to the most popular times to tweet. Since your tweets will scroll through without much other competition, they may be able to stand out amongst the others.

RELATED TOPIC: Twitter, Facebook, Instagram: Should Your Business Advertise Here?

Of course, a good strategy remains tweeting at non-peak times just as an experiment to see what happens.

The best times to tweet could be due to several different factors, such as when most people are at work and have access to Twitter, or when there’s a big event going on that people are commenting about.

RELATED TOPIC: [INFOGRAPHIC] How top brands use Twitter

Below are infographics that show when are the best times to tweet world-wide, compared to the Asia-Pacific region.

Let's connect!  

Check out the latest edition of Business Review Australia!



Featured Articles

People Moves: Pine Labs, Deutsche Bank, McKinsey, Fortinet

Pine Labs names former Amazon exec as chief people officer, Fortinet hires government affairs leader for APAC, McKinsey India poaches Accenture HR exec

Dialight envisions a world of industrial safety with LEDs

Reliance on inefficient lighting technologies are not only harmful to the environment, but also increase injury risk and cost

Top 10: Must-see speakers at TECH LIVE LONDON 2022 event

Technology leaders from IBM, Oracle, Vodafone, JP Morgan, Accenture and the US Space Force are among the 80-plus speakers at upcoming TECH LIVE LONDON

Vodafone Business cyber leader Kawalec speaks at Cyber LIVE

Leadership & Strategy

Twitter timeline – how Musk pulled off a hostile takeover

Leadership & Strategy

Top 10 Asia restaurants, from Tokyo’s Den to Bangkok’s Sorn

Leadership & Strategy