How Mobile Is Driving Change In Ecommerce

By We Photo Booth You

A majority of us people in business operate from our smartphones. I often wonder how people can run a business without the instant access a smartphone or tablet supplies. Luckily, smartphones continue to dominate the mobile phone market, which is a great thing for those in ecommerce.

In just the last four years, there has been a 448 percent rise in mobile ecommerce transaction. That’s right—four hundred and forty-eight percent. The infographic below, put together by Nextopia, shares some current trends in the ecommerce landscape. The big one, of course, is mobile ecommerce. Close to three and a half million Australians conducted an ecommerce transaction on their mobile device in 2013. For department, home ware and grocery stores, this should be music to their ears. After all, a combined 65 percent of online spending took place in these sectors.

As marketers, we need to continue to learn as much as we can about this space. Mobile spending offers companies an incredible amount of information about customers and their purchase patterns and interests. The job of a marketer has changed. Content marketing has turned you into a writer and editor; big data has turned you into an analyst.

According to new research from IBIS World, the revenue of Australian online retailers will hit $10 billion in the next five years, an increase of 8.6 percent over numbers today. Ecommerce, and for many mobile ecommerce, will drive your business for the foreseeable future. Make sure you are willing to stay on board for this ride. 


Featured Articles

Hybrid live event shaping the future of Sustainability & ESG

Sustainability LIVE London returns for a two-day, multi-track conference programme featuring inspirational ESG speakers, debates and discussions

Nine must-attend sustainability events for business leaders

From London to Abu Dhabi, Singapore to San Diego, these sustainability-focused events are designed to help business leaders action their ESG goals

Daniel Weise of BCG on new supply chain and procurement book

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Attract and retain talent with flexible working and benefits

Human Capital

Nurturing the next generation of women leaders in Africa

Leadership & Strategy

5 Mins With: Cybersecurity expert Ariel Parnes of Mitiga