Digital Marketing: 4 Key Things Australian Businesses Can Do To Catch Up

By We Photo Booth You

Australian businesses must adapt better to digital channels if they want to stay ahead of their competitors in 2015. Teradata’s recent Australian Ecommerce Study shows that only 24 per cent of Australian retailers personalise their customer emails, compared with 40 per cent in the UK (1). 

Simon Bowker, Teradata area director for the Australian Marketing Applications team, said, “It is so important to connect with customers on a personal level, so it is surprising the Australian figures are this low. 

“The research also showed that 54 per cent of businesses collect additional information about their customers, yet only 28 per cent of use it to tailor individual communications.”

Teradata believes that in 2015 businesses should be focusing their digital strategies on the following four key things:

  1. Mobile. There will be nearly 2.5 billion global smart phone users in 20152. That number has gone up by 1 billion in just 24 months2. Today, people are increasingly spending more time on their phones as opposed to desktops. Businesses must ensure they are regularly reviewing mobile marketing strategies to connect with target audiences. 
  2. Technology platforms. Configurable technology platforms are needed across an organisation to connect with today’s social media customers. Technology is key to listening to the conversation about your organisation and seeing first-hand the results of digital marketing efforts 
  3. Turning customers into advocates. Businesses need to engage regularly and consistently in a positive manner with their customers. Social media is a key tool that can help turn customers into advocates for your company. 
  4. Solving the big data code. Businesses are struggling to sift through all the data they have to deliver targeted customer communications. Organisations must use analytics to reach customers at the right time with the right message.


About Teradata 
Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata’s leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organisations gain a sustainable competitive advantage with data. Visit


Featured Articles

Exec interview: Brook Sims, COO, MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best new books that will make you a better leader

From inspiring CEO memoirs to strategic guides, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better boss

5 Mins With: Jeff Li, founder and CEO of Shoplazza

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

Workplace special – the changing nature of the office

Leadership & Strategy

Meet Shanique Bonelli-Moore, DEI leader at Clorox


Forterro CEO Dean Forbes – inspirational leadership

Leadership & Strategy