Bollywood special: Australia hits the big screen
Bollywood has a huge influence on where Indians travel, and the influence of the movies is massive, said Carl Mah, an India tour specialist in Melbourne.
“Bollywood is bigger than Hollywood and people want to go to the places they see in the movies,” Mah said.
Bollywood is an excellent way to market a particular destination to a large market like India, a hopeful market for Tourism Australia. More than 30 million potential tourists from India will be exposed to a destination featured in a Bollywood film. This is already occurring in Australia, which was previously used as a location for Bollywood cinema.
India’s tourism potential is enormous, said Andrew McEvoy, managing director of Tourism Australia.
“It shouldn't be seen as a big surprise that more and more tourism bodies are turning to Bollywood films as part of their marketing approach," McEvoy said.
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Tourism Australia helps and finances Indian films and TV shows to be filmed in Australia. “Chak De India,” “Dil Chahta” and the 2005 Melbourne set “Salaam Namaste” are popular films that were filmed in Australia. More than 400 million people viewed “Salaam Namaste.” The exposure available in Bollywood productions is vast, explained Anupam Sharma, Australian-based Bollywood entrepreneur.
"From Sydney...With Love" is a recent Bollywood production being filmed in Australia. Scenes for this production have been shot at popular tourist attractions like the Opera House, Darling Harbour and the Kings Cross Fountain. These scenes, plus Sydney in the title, have Tourism Australia excited for the film.
The exposure available in Bollywood productions, like "From Sydney...With Love," is vast, explained Anupam Sharma, Australian-based Bollywood entrepreneur.
''There will be 2 million posters and up to 10,000 billboards for it in India and producers estimate at least half a billion people will read the positive title with the word 'Sydney,’'' Sharma said. ''A quarter of a billion people will watch the film, counting its cinema screening, pay TV release and years on the DVD market.”
Coal India Secures First-Of-Its-Kind Digital Deal
Coal India Limited (CIL) has appointed Accenture Solutions to digitally transform seven of its open-cast mines as the company strives to improve performance and increase coal production. Accenture is due to lay down digitalisation groundwork until March 2022.
The deal aims to increase coal production by 100 million tonnes (MT) by the end of FY’23. Once the minimum quantity has been surpassed, an agreed sum will be paid to the consultant for every additional sum of coal produced. This success fee will only be paid on the procurement of the minimum assured quantity.
The move will see heavy earth moving machinery (HEMM) fitted with digital sensors to monitor performance efficiency at all levels. Additionally, modern data analytic techniques aim to increase mine productivity and project monitoring through functional system management and effective observation.
An Exciting Venture For Global Mining
CIL, which aims to provide energy security in an environmentally and socially sustainable manner, hopes the move will help transform the entire business of mining operations and ensure higher volumes of coal are acquired at a lower cost.
“This is a first of its kind initiative by the company utilising digitalisation to ramp up coal output,” CIL has said.
A Digital Step Towards Enhanced Performance
Digitalisation is expected to take place at open-cast mines in Kusmunda, Gevra, Dipka of Southern Eastern Coalfields (SECL), Migahi, Jayant, Dudhichua, and Khadia of Northern Coalfields (NCL). Nearly 32% (188 MT) of CIL’s 596 MT output in FY’21 was accounted for by the seven selected mines. However, this new deal is set to see a large increase following the subsequent digital changes due to be made.
“Learning from the outcome and success of this model, we may replicate it in our other large mines,” says CIL, optimistic about the future following the modernisation of their mining.
It is expected that the move will help address roadblocks and guarantee corrective measures are put into place, ensuring the company is able to move forward with its aim of increasing output whilst remaining sustainable and eco-friendly.