Bing it, Australia! The Beta mode is gone.
“Bing” goes the Beta! After more than two years, Microsoft’s search engine Bing for Australia is coming out of Beta mode.
“In 2009 we launched under Beta, a tag we promised to remove only once the Bing experience could truly satisfy Australia’s search expectations,” said Alex Parsons, NineMSN's Managing Director of Audience. “On 15 November 2011, after more than two years of testing, product feature rollouts, investment and partnership integrations, Bing Australia is now ready to take on the Australian search market.”
More than 1,000 Australian attractions are covered in the available Bing attraction feature and more than 1.25 million Australian local business listings in Bing local. Despite dropping the Beta, full range of services will not be available until 2012, according to The Australian Financial Report.
SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:
Bing has a market share of 7 per cent, miniscule compared to Google’s 88 per cent revenue market share in the local search advertising market, according to the latest Nielsen NetRatings. This doesn’t faze Bing’s global senior director Stefan Weitz.
“Looking at revenue numbers and asking if we’re able to attract people who want to advertise on our system is a better way to look at it,” Weitz said.
Bing made a deal with Yahoo! to power the search of Yahoo!7′s searches in Australia. Other partnerships include Australian syndicated content provider HWW, Navteq/Nokia, Sensis and Australian photographers for local Bing homepage images.
Almost 3 million Australians use Bing search engine every month. This is 20 per cent of active online Australians. Local Bing users are also increasing. Traffic increased more than 65 per cent from June 2009 to September 2011.
It may be awhile before people start saying “Bing” it, but at least Australians can enjoy spectacular images right on their homepage.
Coal India Secures First-Of-Its-Kind Digital Deal
Coal India Limited (CIL) has appointed Accenture Solutions to digitally transform seven of its open-cast mines as the company strives to improve performance and increase coal production. Accenture is due to lay down digitalisation groundwork until March 2022.
The deal aims to increase coal production by 100 million tonnes (MT) by the end of FY’23. Once the minimum quantity has been surpassed, an agreed sum will be paid to the consultant for every additional sum of coal produced. This success fee will only be paid on the procurement of the minimum assured quantity.
The move will see heavy earth moving machinery (HEMM) fitted with digital sensors to monitor performance efficiency at all levels. Additionally, modern data analytic techniques aim to increase mine productivity and project monitoring through functional system management and effective observation.
An Exciting Venture For Global Mining
CIL, which aims to provide energy security in an environmentally and socially sustainable manner, hopes the move will help transform the entire business of mining operations and ensure higher volumes of coal are acquired at a lower cost.
“This is a first of its kind initiative by the company utilising digitalisation to ramp up coal output,” CIL has said.
A Digital Step Towards Enhanced Performance
Digitalisation is expected to take place at open-cast mines in Kusmunda, Gevra, Dipka of Southern Eastern Coalfields (SECL), Migahi, Jayant, Dudhichua, and Khadia of Northern Coalfields (NCL). Nearly 32% (188 MT) of CIL’s 596 MT output in FY’21 was accounted for by the seven selected mines. However, this new deal is set to see a large increase following the subsequent digital changes due to be made.
“Learning from the outcome and success of this model, we may replicate it in our other large mines,” says CIL, optimistic about the future following the modernisation of their mining.
It is expected that the move will help address roadblocks and guarantee corrective measures are put into place, ensuring the company is able to move forward with its aim of increasing output whilst remaining sustainable and eco-friendly.