Best Social Media Practices for Businesses
Embracing social media for sustainable growth requires a totally new way of envisaging and operating your entire organisation. The social media juggernaut is here and has been for some time. Social media has rapidly evolved from a gimmicky broadcast toy to an important, interactive, and conversational tool.
Current research reveals that use of social media sites in Australia, for both consumers and business, is increasing exponentially. According to the 2012 Yellow Social Media Report, which surveyed Australian businesses and their use of social media over the last year, the proportion of small businesses that harnessed the power of social media almost doubled to 27 per cent. But, it is also clear that businesses now need a considered approach to maximise the potential of social media adoption.
Here are some tips:
Changing the corporate mindset
Businesses need to stop thinking ‘Social Media’ and look at becoming a ‘Social Business’ whereby online interaction is not seen as just a marketing initiative, but an embracing of the social attitudes, behaviour and practices in all business functions from sales to operations, recruitment and learning.
Social means engagement, so you need to actively create better connections with your customers, prospects, suppliers and employees. Your website states who you are and what you do, but a blog reveals the talent within, what you think as an organisation. A blog personalises your business, and explains how you differentiate it from your competitors.
At UXC Connect we have developed a blog which aims to tell the stories of our culture. We update it regularly to detail the thoughts and ideas of our employees, to empower them and explain to others what it means to be an employee of the company.
Understanding the purpose of social media
Understanding why you aspire to become a social business and setting the parameters for your social engagement is paramount. Businesses need to understand the motivation for becoming a social business.
Is delving into social media an extension of your web presence or pushing it further to converse with customers and prospects about your products and services? Do you wish to become a thought leader in a particular area of expertise via blogging or is it just to remain competitive in your industry?
Once you know why you’re making this significant investment in time and money, it’s easier to determine the best outcomes and return on this investment.
Commissioning expert help at this point will deliver a precise picture of what the social media landscape currently looks like, what’s coming through and how to optimise these connected technologies. This recommendation comes with the proviso that the expert must be able to make the link between the social space and business imperatives; ensuring that they have practical experience and a global perspective.
No matter your perspective on the importance of social media, in any business, when you put yourself out into the wider public domain, you are subject to both positive and negative feedback and conversations. It is important to develop the capabilities to harness the positive influencers, as well as employing vigilant monitoring to manage the negative (from passing comments to a viral crisis). This is the whole of business imperative that requires active planning and management.
True listening: sharing and action in the new social culture
A social culture has two main features, listening and sharing.Many organisations are used to listening to their stakeholders through surveys, monitoring tools and other feedback mechanisms.
As a Social Business, you’ll need a true listening culture that broadly monitors social sites for mentions and scans for opportunities. By listening for “I’m interested in finding out about…” you are in an active position to identify a warm opportunity and convert a loyal customer.
Additionally, social business value can also be extracted from sharing thoughts, ideas and experiences from various sources to assist your position as an influencer, or a thought leader – by creating value in and for your defined community.
It’s important to remember that when sharing, listening and responding, each post must have an objective, a follow through and measurement of ROI for your business.
A paradigm shift
Shifting the business mindset from developing a strategy around social media to developing your business into a Social Business cannot be overstated. By understanding your business as a social entity that engages with customers, clients and employees in a positive way while continuously monitoring for negative interactions is the foundation of using the social revolution to benefit the business and help achieve the business’s goals and objectives.
Coal India Secures First-Of-Its-Kind Digital Deal
Coal India Limited (CIL) has appointed Accenture Solutions to digitally transform seven of its open-cast mines as the company strives to improve performance and increase coal production. Accenture is due to lay down digitalisation groundwork until March 2022.
The deal aims to increase coal production by 100 million tonnes (MT) by the end of FY’23. Once the minimum quantity has been surpassed, an agreed sum will be paid to the consultant for every additional sum of coal produced. This success fee will only be paid on the procurement of the minimum assured quantity.
The move will see heavy earth moving machinery (HEMM) fitted with digital sensors to monitor performance efficiency at all levels. Additionally, modern data analytic techniques aim to increase mine productivity and project monitoring through functional system management and effective observation.
An Exciting Venture For Global Mining
CIL, which aims to provide energy security in an environmentally and socially sustainable manner, hopes the move will help transform the entire business of mining operations and ensure higher volumes of coal are acquired at a lower cost.
“This is a first of its kind initiative by the company utilising digitalisation to ramp up coal output,” CIL has said.
A Digital Step Towards Enhanced Performance
Digitalisation is expected to take place at open-cast mines in Kusmunda, Gevra, Dipka of Southern Eastern Coalfields (SECL), Migahi, Jayant, Dudhichua, and Khadia of Northern Coalfields (NCL). Nearly 32% (188 MT) of CIL’s 596 MT output in FY’21 was accounted for by the seven selected mines. However, this new deal is set to see a large increase following the subsequent digital changes due to be made.
“Learning from the outcome and success of this model, we may replicate it in our other large mines,” says CIL, optimistic about the future following the modernisation of their mining.
It is expected that the move will help address roadblocks and guarantee corrective measures are put into place, ensuring the company is able to move forward with its aim of increasing output whilst remaining sustainable and eco-friendly.