OVO Mobile to sell SIMs in 720 Australia Post outlets, follows deal with 7Eleven

By Addie Thomes

OVO Mobile has gone from a purely online business to having a retail presence in nearly 1,400 stores in the space of a week.

Its latest deal is with Australia Post, an agreement that will see the Optus-powered operator sell two SIM packages in 720 stores and a number of licensed post offices.

This follows a 617-store agreement with convenience store chain 7Eleven.

OVO CEO Matt Jones said: “It's been another big month for OVO. The bricks-and-mortar retail strategy is really starting to build momentum as we cater to people who either prefer to purchase items like Mobile and Data plans from a shop, or want the added convenience of not waiting for their SIM to be posted to them.”


The packages on offer are the Mini and Large deals, costing $9.95 and $34.95 for 30 days respectively.

Jones added: “One of the reasons OVO is growing so rapidly is the escalating reluctance of Australians to commit to long-term contracts.

“We're attracting customers who can no longer justify paying a premium for no discernible benefit, especially now when they can walk into a convenience store or post office, port their existing number over to a better-value prepaid service and be up-and-running in hours.”

OVO is a relatively new entrant to the Australian telco market, launching in 2016.


Featured Articles

How India is bucking the global dealmaking downturn

M&A deal volume and value reach record highs in India in 2022, despite slower dealmaking globally – as scope activity and acquisitions in renewables surge

Create C-suite space for the Chief Transformation Officer

Responsible for driving growth and change, the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

12 AI predictions for the enterprise in 2023 – Dataiku

With 2023 likely to be a huge year for AI, experts from AI platform provider Dataiku deliver their enterprise AI and ML trends for the year ahead

Welcome to the new breed of private members' clubs

Leadership & Strategy

Welcome to the New Age of the CISO

Leadership & Strategy

Making the UAE the world’s strongest digital fortress