Cloud-based email to propel APAC SCM market by 2024

By Bizclik Editor
Cloud-based deployment security solutions offer scalability, flexibility, and lower cost, finds Frost & Sullivan...

In a recent report, research and consulting firm Frost & Sullivan forecast that the Secure Content Management (SCM) market is expected to achieve an 11.4 per cent annual growth rate (CAGR) to reach $2.2 billion in total web and email security revenues by 2024. 

According to the report, titled Capabilities Integration Shaping the Asia-Pacific Secure Content Management Market (SCM) Forecast to 2024 , cloud-based deployments are projected to lead growth as more enterprises move their emails to the cloud and rely on the internet, including remote working, especially during COVID-19. 

Benefits cloud-based deployment

Malicious email and web links remain the most popular attack vectors in APAC countries, with threats including more advanced and sophisticated targeted phishing emails, business email compromises, and malicious content.

"The addition of multiple functionalities into core capabilities is transforming web and email security options as organisations seek better compatibility with their cloud migration journeys and cost-savings simultaneously," comments Vivien Pua , Industry Analyst, ICT at Frost & Sullivan. 

"Various integrations, including data loss prevention (DLP), cloud access security broker (CASB), and email/browser isolation, are blurring distinctions among cybersecurity solutions. The larger but less mature web security market is also benefiting significantly from cloud-based deployment security solutions given their scalability, flexibility, and lower cost."

Pua added that larger enterprises often require dedicated web and email security to effectively detect, prevent, and remediate threats. 

"These companies with larger financial resources generally prioritise performance and will opt for standalone solutions or best-of-breed options. Conversely, small and medium businesses (SMBs) are more open to integrated solutions or Software-as-a-Service (SaaS) offerings, which offer them the necessary protection level, despite their limited security budgets."

Strategic recommendations

For further revenue opportunities, cybersecurity vendors should explore these strategic recommendations:

  • Assist enterprise customers who are migrating to cloud email by integrating and/or transferring their email security to cloud-based deployments. 
  • Offer cloud-delivered integrated cybersecurity solutions to meet the business needs of remote workforces. 
  • Prepare on-premises deployments or hybrid deployment solutions for enterprises reliant on traditional operating procedures or that face regulatory compliance issues regarding on-the-cloud deployments. 
  • Explore new product development and acquisitions to match the security demands of the current and future threat climate.


Featured Articles

Top 10 fastest-growing companies across the Asia-Pacific

From Singapore to South Korea, Hong Kong to India, and spanning fintech, food and energy – these 10 businesses are seeing their revenues rise, and fast

Top 10 best-performing Australian companies: mines to banks

Among Australia’s largest companies by market cap are the country’s Big Four banks, a tech startup that successfully scaled, and two firms with female CEOs

Top 10 richest Southeast Asia: how they made their fortunes

From Singapore’s paint tycoon to Malaysia’s sugar king, we round up the 10 richest people in Southeast Asia – and investigate how they made their billions

Will moonlighting ever become accepted practice in India?

Human Capital

New YouTube CEO Neal Mohan joins surge of Indian-origin CEOs

Leadership & Strategy

Ex Infosys President Ravi Kumar is the CEO Cognizant needs

Leadership & Strategy