Zara Hadid designs eco-friendly Shanghai HQ for CECEP
Currently the largest energy conse...
Currently the largest energy conservation and environmental protection organisation operating in China, the China Energy Conservation and Environmental Protection Group (CECEP) is dedicated to building a comprehensive industry chain based on clean energy.
A leader in funding and initiating a wide variety of projects in the sector, including solar, wind, hydro-electric, water collection, the group also spearheads innovations which reduce energy consumption and carbon emissions.
Constructing a smart building
In keeping with its renewable energy and eco-friendly objectives, the CECEP headquarters will be a bastion of modern technology.
“[It] has been designed to be the ‘greenest’ building in the city, with sustainability embedded into every aspect of its design and construction to achieve more than 90 credits in China’s exacting Three Star Green Building Rating system - the highest score for any building in Shanghai,” said ZHA’s press release.
The building will harvest rainwater for its utility needs, has an integrated thermal mass for heating and solar PVs (photovoltaic panels) on its roof connected to battery storage units, which will allow it to reduce energy consumption by 25%.
In addition to its overall design, which minimises the need for air-conditioning, the new headquarters will use thermal ice for its cooling needs. Generated by chillers at night, off-peak electricity is stored in thermal tanks and then used during the day when it is most required.
A building management system capable of real-time data analytics will also be installed to optimise energy efficiency and predict usage patterns. It will also be able to measure fluctuations in light, heat, air quality and the number of people.
Finally, ZHA will be installing 5G network capabilities to operate its smart management system, as well as biometric security infrastructure. The latter is envisaged to reduce physical contact with communal surfaces and spaces in the wake of COVID-19.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.