Year in Review: Atos
Casting our minds back to November, Business Chief spoke with Atos, the global information technology and services company. Chief Technology Officer, Asia Pacific, Uli Braun, discussed with us the ways in which Atos is future-proofing clients.
Braun’s role, we found out, sees him lead a number of complementary departments in the Asia Pacific region. “As CTO, I’m the head of portfolio for Asia Pacific, the head of pre-sales for Asia Pacific and I’m also in charge of analyst relationships in the region. Basically, I take our global portfolio, apply it to the Asia-Pacific market and make it work in a local context.”
In Braun’s experience, some of the biggest difficulties clients were running into stem from legacy systems. “In this region it’s most likely the biggest challenge of all, because it prevents companies from becoming more agile and business-focused”, he said. “That legacy burden is very heavy, and it's very difficult to fix for companies that are 100, 150, 200 years old.”
It’s not enough to simply change technology, however; the culture must change also. “It's not just a question of infrastructure,” said Braun. “It holds back the entire business transformation, because the case is made that ‘we have always been doing it this way, it has always worked, so why should we change to something else?’ That resistance to change can be quite significant, because most organisations are still very traditionally organised. You have a CIO, you have a CEO, you have a CFO. Quite often the CIO reports to the CFO. There's nobody who owns the digital agenda.”
Atos keeps itself on the forefront of technology in a rapidly changing world by investing in R&D, as Braun explained. ““There are two areas where most of the R&D spending goes. One is in cloud computing, and the other is in AI and machine learning technologies – that’s across the spectrum from hardware, such as IoT and edge devices, all the way to the software and application side.”
For the full interview with Braun and many more details on the work Atos does in digital transformation, take a look at the company’s exclusive brochure.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.