Xiaomi partners with Ikea to drive smart lighting products
Xiaomi has announced a strategic partnership with Swedish furniture company Ikea to drive IoT-connected smart lighting devices
From December this year, Xiaomi will be connecting the full range of Ikea’s smart lighting devices to its IoT network to simultaneously aid in Ikea’s digital transformation and adhering to Xiaomi’s IoT-based growth strategy.
The smart lightning devices will be controllable via Xiaomi’s smart speakers, according to South China Morning Post, whose Xiao Ai assistant is currently only available in Mandarin.
“AI plus IoT is Xiaomi’s core strategy,” said Xiaomi Chief Executive Lei Jun at a press conference on Wednesday, according to SCMP. “To connect everything needs collaboration with others.”
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China of course represents one of Ikea’s largest market opportunities, and the firm is keen to significantly expand its footprint.
In an interview with SCMP, Anna Pawlak Kuliga, Ikea China’s Chief Executive, said it would restructure to accommodate this expansion, cutting 160 existing roles and creating 3,200 new ones over the next two years.
“China is a very important market for Ikea and it’s changing rapidly, so we are changing our organisation accordingly,” Kuliga told SCMP, which added that Ikea China will open a host of new brick-and-mortar stores around the country.
Xiaomi said that, as of September this year, it has connected 132mn IoT devices.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.