World’s longest flight to go from New York to Sydney leaves today
Qantas is soon to make history with the world's longest commercial flight. The plane, its flight crew and a team of volunteer passengers are going to be tested technically and emotionally as the flight will continue non-stop for 19 hours.
Qantas CEO Alan Joyce said: "The flight is going to be ground-breaking. We've got 19 hours — we've got a lot of scientists and we're looking at different ways of making the operation actually great for our passengers.”
The passengers are to be made up of 40 individuals that are predominantly Qantas employees. Those on the flight will be monitored for comfort and health by specialists. they will each be equipped with devices designed to monior sleep and movemen.
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Joyce went on: "We've got six volunteer passengers who are going to see what we think is good for jetlag and avoiding jetlag with different meals, different drinking regimes, different lighting regimes
"It won't just help on these long flights to London and New York, but on the existing flight network that we do... We think we can use that [research] to advise passengers on how to avoid jetlag even on flights to LA or existing flights into Asia."
"We're also measuring what impact it has on the pilots so we can get the regulator to agree to longer flights, because we'd like to make this a daily occurrence, both from Sydney to New York, Melbourne to New York, Melbourne and Sydney to London as well eventually."
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.