Work towards becoming a 'green' business
Working towards having green initiatives at your own company should always be a priority for a business. It makes a lot of sense, both financially and reputation wise. Green programs tend to reduce energy cost and waste while appealing to the millions of people (and potential customers) who believe companies need to be accountable for their impact on the earth.
There are several things that need to be considered while building and implementing your business’s green initiatives, but here are a few things to consider while researching and when your initiatives get off the ground and applied.
Consider: Will the green changes impact your revenue stream?
As a whole, green initiatives are designed (for the good of the environment, yes, but also...) to save your company another type of green – money. LED and CFL light bulbs last longer than incandescent, cutting the amount of paper your company buys by going digital and solar energy are just a few ways to both help the environment and save money.
Reconsider a green initiative if it is going to cost your company more than you think it is worth. At the end of the day, you still have a business that needs to make a certain amount of money to remain operational to please shareholders. Understand the legislation in your area as well – there are often tax breaks for environmentally friendly plans (and extra taxes like the carbon tax on things detrimental to the earth).
Read related articles from Business Review Australia:
- Going Green: The benefits global businesses reap from environmental initiatives
- Could Australia run on renewable energy in 10 years?
- Australia moves to reduce impact on environment through carbon farming
Also, plan to introduce these changes to your business one at a time. This way, if part of the plan becomes too expensive, it’s easy to find where to plug the leak. Also, incrementally incorporating these plans into your workplace allow your employees to get used to them gradually, and will be easier on the company’s wallet.
Reduce, reuse, recycle
A phrase known since primary school, “reduce, reuse and recycle” definitely has a place in the workplace. Reducing paper waste – not just printouts from the computer, but paper plates as well – is a great place to start. Move towards digitally storing information (if your company hasn’t already), and buy regular dishware for your employees. Another easy way to reduce cost and impact on the environment is by considering your company’s energy usage. Invest in energy efficient appliances, or just make sure all the lights are turned out when the last person goes home.
The ‘reuse’ portion can be a bit tricky, but can yield great results. Have a designated area for scrap paper, and have employees write notes on scrap instead of sticky notes or notebooks. Buy a battery charger to combat battery waste. When equipment or hardware is outdated or your looking to remodel your office, donate what you can.
Recycling has become a common part of life for many – make sure there are several recycling bins placed around the office. Offer to collect dead batteries and outdated tech and make sure it gets recycled properly.
Always consider your green reputation
As mentioned earlier, most people like a company that is doing what it can to lessen its negative impact on the environment. Businesses are urged to self-report on their green initiatives, so that when potential buyers and partners are researching your company, all of the information is laid out for them in a sustainability report.
Self reporting is a great place to start, but independent accreditations are an absolute must if you want to be considered a leader in the green field. Independent third parties will provide an unbiased report on your business’s true green capabilities, and prove you to be a trustworthy source to your consumer
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.