Why the UK general election matters to Australians
Australia may be half a world away from the UK, but the latter’s election could have a large effect on Australia. Incumbent Minister Theresa May called a snap election eight weeks ago, and on 8 June the British public will take to polling stations to cast their vote. The election matters to Australians, and here are the reasons why:
If Theresa May’s Conservative party wins, the pound will strengthen and the international stock market will gain in confidence. However, if the Tories scrape through or lose, there will be market instability. If Britain’s stock market suffers, Australian investors may retract.
Travel and trade
The Conservative’s “hard Brexit” stance will be tough on Australia. Many Australian companies have their European headquarter in the UK. This could change if the country stops being a central springboard to the EU.
Jobs and education
Several Australian students studying in the UK currently benefit from fairly liberal work visa deals after they graduate. A solid Tory win may mean that all countries, including Australia, may have restricted freedom of movement to the UK.
If Leader of the Oppostion Corbyn succeeds, Australian politicians may have to consider that the world is progressing from the “neo-liberal” free trade ideas the UK has championed for years.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.