Salesforce Prepares to Purchase Buddy Media
The move parallels current efforts being undertaken by Salesforce to expand its social presence.
New York-based Buddy Media is, in today’s increasingly more social business world, the best ‘friend’ a company could ask for: they’re best known for providing app support, maintaining ads and pages on Facebook, and getting their clients’ content on many other social outlets (Google+, Twitter, LinkedIn.)
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This service fits in nicely with Salesforce’s newest programs launched within the past year including Chatter, a business-social network; Data.com for sales and marketing execs; and touch.salesforce.com, an app for on-the-go execs. They also acquired social media monitoring company Radian6 back in March.
Salesforce is certainly not the first company to pursue social media marketing firms: in fact, it’s been said that Google also bid on Buddy Media. Last week, Oracleacquired Vitrue, an Atlanta-based company that manages more than 1.3 billion social interactions across 500-plus brands.
At this year’s Dreamforce conference and trade show, Salesforce CEO Marc Benioff made it very clear in his keynote speech that “CEOs who aren't listening to customers or employees online risk losing their jobs.”
Therefore, prepare to hear about a lot more companies looking into social media platform acquisitions over the coming months.
Digital Leader Mobiquity Expands Into Asia-Pacific
As an international digital consulting firm, Mobiquity helps a global client base upgrade its digital banking and financial services. The company employs 1,200 team members across 50+ nationalities and serves an estimated 200+ million users each day. Recently, the company built out a digital banking experience for the Bank of the Philippines Islands’ online and mobile platforms—exemplifying its mission to help leading brands engage with technology in meaningful ways.
To highlight Mobiquity’s services, here are a few of the company’s recent accomplishments:
- Designed and developed the first FDA-approved digital medicine system
- Launched a five-star mobile ordering app
- Pioneered a cloud-based IT infrastructure that prevented bank fraud
- Built the official AWS re:Invent 2017 and 2018 mobile apps
What Makes Mobiquity Stand Out?
According to Mobiquity, it's the people that make all the difference. ‘We’re born innovators who like meaty challenges’, the company wrote. ‘We go deeper, getting to the root of your customers’ friction and creating personalised engagements that deliver much more than a digital experience alone’. Now, the company has added former Microsoft and IBM director Gustavo Quiroga to its team.
Who Is Gustavo Quiroga?
At Mobiquity, he’ll be the first Vice President of Business Development Financial Services in APAC. With years of experience in the industry, Quiroga has developed numerous tech, business, and customer experience projects: at Microsoft, he led a top Aussie Azure Data and AI specialist team, and at IBM, he applied AI and deep analytics to transform the company’s business processes, CX, and UX.
Based in Sydney, Australia, Quiroga will start to work with Mobiquity clients in Singapore, Vietnam, and the Philippines and take responsibility for expanding the company’s regional operations. ‘Our best way to impact client outcomes’, he wrote, ‘is by listening to them with an inquisitive and open mind and empowering our people to do the same’.
When notified of the announcement, Quiroga expressed excitement over his new role. ‘I’m delighted to join Mobiquity and support the company’s rapid expansion across the Asia-Pacific region. I joined Mobiquity to develop, design and implement digital products and services that create meaningful experiences with customers...and I look forward to using my expertise to develop partnerships where we can achieve this every day’.
Where Does Mobiquity Go From Here?
In the past six months, Mobiquity has hired over 100 new employees, including the high-profile additions of Howard Moore, Senior Director of Banking, and Ruby Walia, Senior Advisor for Digital Banking. This falls in line with the company’s hyper-growth strategy to deliver digital products to the world.
As Matthew Williamson, Mobiquity’s Vice President of Global Financial Services, explained: ‘Our appointment of Gustavo demonstrates [our] commitment to hiring an A-list team of talent. The latest addition to the Mobiquity team supports our vision of global growth in Asia-Pacific, as a recognised partner within the banking and finance ecosystem’.