Boeing Australia announces development of new unmanned defence system
The Australian arm of Seattle-based aerospace manufacturer Boeing has announced that it is developing an autonomous platform, the Boeing Airpower Teaming System.
Representing Boeing’s largest investment in an unmanned aircraft programme outside of the US, the aircraft is set to complement airborne operations through smart teaming with established aircraft.
In its statement, Boeing outline some of the platform’s capabilities, including a range of 2,000 nautical miles, integration of sensor packages to assist intelligence, surveillance, reconnaissance, and electronic warfare, and artificial intelligence that will enable the aircraft to fly independently.
The platform’s first test flight is planned for 2020.
“The Boeing Airpower Teaming System will provide a disruptive advantage for allied forces’ manned/unmanned missions,” said Kristin Robertson, Vice President and General Manager of Boeing Autonomous Systems, in the company’s press release.
“With its ability to reconfigure quickly and perform different types of missions in tandem with other aircraft, our newest addition to Boeing’s portfolio will truly be a force multiplier as it protects and projects air power.”
Marc Allen, President of Boeing International, added:
“This aircraft is a historic endeavor for Boeing. Not only is it developed outside the United States, it is also designed so that our global customers can integrate local content to meet their country-specific requirements.”
“The Boeing Airpower Teaming System provides a transformational capability in terms of defense, and our customers – led by Australia – effectively become partners on the program with the ability to grow their own sovereign capabilities to support it, including a high-tech workforce.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.