Beijing releases long-term plan to keep population within 23mn by 2020
The Chinese State Council has approved and released an official scheme to curb Beijing’s rapid expansion.
The scheme, entitled “Urban Planning of Beijing," was released on Wednesday and hopes to keep the permanent residential population of Beijing within 23mn by 2020.
The plan in its entirety covers the period from 2016-2035.
The scheme will allow the city to control its scale and lessen its capital functions based on available space and resources.
The plan not only aims to curb the population but has also capped land use.
The city is also supporting the construction of Xiongan New Area in Hebei, which will take care of Beijing’s educational and medical resources and share the technology assets of the city’s innovation hub, Zhong Guan Cun.
The city plan has been approved by the Communist Party of China (CPC) Central Committee and the State Council, having been submitted by the CPC Beijing Municipal Committee and Beijing Municipal Government.
The document states that the environmental and resource capacity is to be taken as a rigid limit, and stresses that measures must be taken to reduce the stress of the city. It also states water resources will be strictly managed. Height limits are to be imposed on buildings in the city centre.
The document is also said to recognise the security of China’s capital city and the importance of ensuring a good working environment for the country’s central authorities.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.