What's Wrong With Your Social Media Strategy?

By Bizclik Editor


Written by Tomer Garzberg

You try and try and try to gain momentum through social media by growing a following, increasing your Facebook “Likes” and getting more reTweets… But did you know that you might actually be scaring some good results away?

The expression, “Build it and they will come” used to work when building your brand meant spending enormous resources. In this day and age, you can get things done in seconds—and so can your competitors. To ensure that your customers come and that you don’t become just another drop in the ocean, stop and think about what you’re putting out there. Then turn yourself into a potential customer and ask yourself, “Would I listen to me?” If the answer is yes, then go for it!

Here’s why less is more, and why you might be your own worst enemy:

1. Too much noise

Your trigger-happy fingers are firing out a million Tweets per second, and you’ve got it synchronised to your Facebook, only to find out your five “Likes” have now dropped to three. People like noise, but they like it vast and varied. Imagine someone was sitting next to you, telling you about themselves over and over and over again—all day. You’d be thinking some dangerous thoughts by the end of that very long day. Instead, try and tease with just a few status updates per day, with a link to your blog or a promotional page.

2. No desire

You keep talking about stuff, but that’s about it—just stuff. Not only are you alienating yourself from your potential customers, but you’re making your competitors look mighty good. Do something crazy like give away a year’s supply of your widgets and watch the people fly in and stick around on your page. There’s nothing like an incentive to get them talking.

3. No multimedia

Those Yellow Pages and newspaper ad days are long gone. You’re not using a typewriter here. Instead, you’ve got immense potential at your fingertips. Invest in a video camera, take some interesting videos, post them to YouTube and embed them anywhere and everywhere. People would rather watch than read. Some imagery and mobile applications wouldn’t hurt either.


Featured Articles

Top 10 best-performing Australian companies: mines to banks

Among Australia’s largest companies by market cap are the country’s Big Four banks, a tech startup that successfully scaled, and two firms with female CEOs

Top 10 richest Southeast Asia: how they made their fortunes

From Singapore’s paint tycoon to Malaysia’s sugar king, we round up the 10 richest people in Southeast Asia – and investigate how they made their billions

Will moonlighting ever become accepted practice in India?

While not a new phenomenon, moonlighting has become a hot button issue across India with IT majors cracking down on it. Will the practice ever be accepted?

New YouTube CEO Neal Mohan joins surge of Indian-origin CEOs

Leadership & Strategy

Ex Infosys President Ravi Kumar is the CEO Cognizant needs

Leadership & Strategy

How India is bucking the global dealmaking downturn

Corporate Finance