Uber Australia is giving away free rides to customers called Sam

By Addie Thomes

Ride sharing app Uber is trying something different on the marketing front in Australia, giving away free trips to anyone called Sam.

Users who sign up by Friday 18 August will be entitled to $20 of free transport every day next week. Anybody whose first name starts with Sam (e.g. Samuel, Samantha, Samir) will be eligible for the giveaway.

Uber is carrying out the promotion in an attempt to broaden its customer base in Australia, calling all who sign up as ‘Sambassadors’ for the company.

RELATES STORIES:

“Not everyone may have experienced Uber, but everyone knows a Sam, it’s actually the most popular unisex Uber Rider name in Australia! By enlisting Sams to be Sambassadors for a week, we hope they will share their Uber experience with others too,” Uber Australia said.

For those not called Sam, all is not lost, providing you are a first-time Uber user and know a Sam that can refer you for a $15 free credit.

Uber is also reportedly keen on brining flying taxis to the country, with Sydney and Melbourne being eyed up for potential bases.

Share

Featured Articles

How India is bucking the global dealmaking downturn

M&A deal volume and value reach record highs in India in 2022, despite slower dealmaking globally – as scope activity and acquisitions in renewables surge

Create C-suite space for the Chief Transformation Officer

Responsible for driving growth and change, the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

12 AI predictions for the enterprise in 2023 – Dataiku

With 2023 likely to be a huge year for AI, experts from AI platform provider Dataiku deliver their enterprise AI and ML trends for the year ahead

Welcome to the new breed of private members' clubs

Leadership & Strategy

Welcome to the New Age of the CISO

Leadership & Strategy

Making the UAE the world’s strongest digital fortress

Technology