[INFOGRAPHIC] How B2B Companies Use Content Marketing
This infographic, published by Clearpoint PR, shares why and how marketers create and use content, as well as where they post content. Content marketing becomes more valuable bday by day as consumers skip television advertising, ignore magazine advertising and are able to shut out most venues of internet marketing.
By creating and curating content that is both relevant and valuable to your consumers, you and your marketing team can not only appeal to a larger consumer base but also begin to change or enhance consumer behavior. For B2B marketers, content marketing is an even more valuable tool.
- How to choose the best brand name for your businessLeadership & Strategy
- MYCRANE expands into Gulf and Central AsiaLeadership & Strategy
- Transforming marketing in a rapidly changing worldLeadership & Strategy
- Zilingo raises US$226mn in Series D funding, eyes further APAC expansionCorporate Finance
Featured Articles
Nirvik Singh, Global COO and President International of Grey Group, cultivating culture and utilising AI to enhance rather than replace human creativity
On a mission to accelerate the adoption of sustainable energy solutions, US$30 billion Chinese tech firm Longi is not just selling solar – but using it
Armed with an ambitious billion-dollar strategy, Samsung is on track to achieve net zero carbon emissions company-wide by 2050 – but challenges persist