Five Ways To Boost Your Online Sales
Written by Tomer Garzberg
So you’ve set up a store on your website, but sales aren’t what you expected. The web contains billions of shopfronts, so instead of waiting for customers to come to you, why don’t you get innovative and try new ways to lure customers to your store?
Of course, there are heaps of things you can do, both online and offline, to get your message across. However, the five items mentioned in this article are not only cost-effective, but can bring you a Return On Investment that will satisfy and justify you being online in the first place. We’re moving towards a website-less web, so this trending pattern should be a focus if you plan to stay in the online shopping business into the future.
Read on to learn about five ways to bring your shop to the masses.
This business model offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase. While it might seem like a fad, this phenomenon is only getting started. With the right product, copy and platform, it’s not uncommon for literally thousands of people to snap up your deal. The reason it works is because of a large discount for perceived value, a time limitation, and social sharing. Pick your Group Buying outlet carefully, as some of them take half your profit. Can the right group buying site generate fast interest, spontaneous sales and an explosion of visitors? Yes, it most definitely can. Some of the biggest Group Buying outlets in Australia are Scoopon and Spreets.
It’s a little bit like the grandfather of online sales, but eBay still works extremely well and brings in the dollars. Although many of your competitors are already on there, try and compete on something else other than price. Bonuses, incentives and quality are always the key with selling within a saturated market. Regardless, you’re bound to make many more sales on eBay rather than your website’s store just based on the sheer number of eBay’s visitors alone.
700 million users can’t be wrong. Chances are, they also all have wallets and enjoy shopping. Facebook is undoubtedly the place to be right now. There are a few things you can do to not only get interest on Facebook, but also to initiate sales. The very first step is to create a Facebook Page chockfull of content. Then get a Facebook App developed so that Facebook users can buy directly from within the site. In fact, most Facebook users would rather spend their time inside Facebook. Supplement it with some Facebook Ads and some cross-page marketing and you’ll be set.
As much fun as they are, device apps are serious business. The Internet is being consumed more on mobile devices these days than on ‘traditional’ laptops and PCs, and more people are spending more time using Apps than anything else. That only means two things for you: get an iPhone app, and then get an Android app. These two operating systems command over 80 per cent of the mobile device market in Australia. A couple of thousand free downloads for your App could almost guarantee some consumer usage.
If you’re still in the business of dragging more people to your online store, then you need to market your business to the masses. Get some serious Search Engine Optimisation in place to start getting your site ranked naturally on Google, and supplement that with some Google Adwords for some fast and powerful results. Establishing a blog on your site also means you’ll have more content to push through to Google, meaning more visitors. Ultimately, your sales become a numbers game.
- More than 75% of Australian shopping online are purchase from overseas
- 6.7 million Australians have purchased a product online in the last 12 months
- Online Retail Spend in Australia by 2012: $33.8 billion
- In early 2011 about 25% of mobile users are shopping online with their mobile, with eBay reporting that an item is bought from a mobile every 15 seconds.
- The online economy is booming for some online markets with revenues increasing by up to 40% during 2010
Rainmaking + ESG Launch Supply Chain Resilience Accelerator
Rainmaking, one of the world’s leading corporate innovation and venture development firms that create, accelerate and scale new business, has partnered with Enterprise Singapore (ESG), a government agency that champions enterprise development, to launch Singapore’s first ‘Supply Chain Resilience Accelerator’.
The new programme will unite startups and enterprises to boost scalable technology solutions that help fuel supply chain resilience by addressing pain points in transport and logistics.
Over the last 13 years, Rainmaking has launched 30 ventures totalling US$2bn, including Startupbootcamp. Having invested in over 900 startups that have raised more than US$1bn, Startupbootcamp is one of the world’s most active global investors and accelerators.
The new programme looks to help build more resilient supply chains for Singapore’s burgeoning network of startups by leveraging its advantageous position as a global trade and connectivity hub. As part of the Supply Chain Resilience Accelerator programme, no less than 20 startups with high-growth potential will have the opportunity to become a part of Singapore’s vibrant ecosystem of startups.
Calling Supply Chain Solution Startups!
The programme will kick off with an open call for startups who specialise in supply chain solutions for end-to-end visibility, analytics, automation and sustainability.
Applicants will then be shortlisted and receive nurturing from Rainmaking, fostering valuable engagements with corporates to drive scalable pilots with the aim to stimulate investment opportunities.
“Covid-19 exposed the fragility of global trade, and the Supply Chain Resilience Accelerator is our opportunity to spot weak links and build back better. Piloting outside tech can be an incredibly efficient way to test viable solutions to big problems, provided you de-risk and design for scale. Our programme does precisely this by helping corporate decision-makers and startups to work on compelling business opportunities, anticipate operational risks, and ultimately co-create solutions fit for wider industry adoption,” said Angela Noronha, Director for Open Innovation at Rainmaking.
Pilots will run from Singapore, with the objective that relevant organisations may adopt successful solutions globally. To that end, Rainmaking is currently engaging with enterprises specialising in varying industry verticals and have expressed interest in partnering.
“Even as we continue to work with startups and corporations all over the globe, we are so pleased to be anchoring this program out of Singapore. With a perfect storm of tech talent, corporate innovators, and robust institutional support, it’s the ideal launchpad for testing new solutions that have the potential to change entire industries. We look forward to driving the transformation with the ecosystem,” added Angela Noronha.
One of the first selected corporate partners is Cargill, a leader in innovating and decarbonising food supply chains.
"Cargill is constantly exploring ways to improve the way we work and service our customers. Sustainability, smart manufacturing and supply chain optimisation are key areas of focus for us; exploring these from Singapore, where so many key players are already innovating, will help us form valuable partnerships from day one. We look forward to joining Rainmaking and ESG on this journey to work with, support, and grow the startup community by keeping them connected to industry needs,” said Dirk Robers, Cargill Digital Labs.
In order to raise awareness on the importance of building resilience and how technology can be leveraged to mitigate risks of disruption, industry outreach efforts will include fireside chats, discussions and demo days.
In July, Rainmaking will host a virtual insight sharing event for innovation partners as well as a ‘Deal Friday’ session that connects businesses, investors, and selected startups with investment and partnership opportunities.
Programme events will also benefit Institutes of Higher Learning by offering exposure to how advanced practitioners leverage new technologies to transform traditional supply chain management and share real-world case studies and lessons learned, better equipping next-gen supply chain leaders.
“As an advocate of market-oriented open innovation, we welcome programmes like the Supply Chain Resilience Accelerator, which aims to help companies resolve operational pain points, strengthen supply chain resilience and spur growth in a post-pandemic world. With a strong track record in driving open innovation initiatives for the transport and supply chain industry, we believe that Rainmaking’s in-depth knowledge of the ecosystem and network of global partners can complement Singapore’s efforts in accelerating our business community’s adoption of tech-enabled tools, to better manage future disruptions and capture opportunities arising from shifts in global supply chains. This will in turn help to strengthen our local ecosystem and Singapore’s status as a global hub for trade and connectivity,” said Law Chung Ming, Executive Director for Transport and Logistics, Enterprise Singapore.