Did Dannon rip off JBT?

By Bizclik Editor

Oikos Greek Yoghurt landed in some hot water during the US Super Bowl game with a seemingly harmless commercial for its “fruit on the bottom” and honey flavoured yoghurts.

Unfortunately, the upbeat music they chose for the commercial has ticked off a famous Australian band who claims that the song sounds “extremely similar” to their 2003 hit single.


The similarity of the commercial’s song to John Butler Trio’s song ‘Zebra’ was brought to the band’s attention via Facebook and Twitter when fans, after viewing the commercial last Sunday (Monday in Australia), took to the social media sites to voice their recognition of the tune.

John Butler Trio has sought legal advice to determine if they have legal grounds to act upon the yoghurt company’s alleged “rip-off.”

According to Australian Food News, Oikos, who is owned by the US yoghurt giant Dannon,  released the following statement on its Facebook page the day after the commercial aired in Australia: “A question about the music in our Super Bowl commercial has been brought to our attention. We are working fully to understand and address the situation. We apologise for any concerns this has caused John Butler Trio’s band members and fans.”

View the commercial below: 


Featured Articles

Nirvik Singh, COO Grey Group on adding colour to campaigns

Nirvik Singh, Global COO and President International of Grey Group, cultivating culture and utilising AI to enhance rather than replace human creativity

How Longi became the world’s leading solar tech manufacturer

On a mission to accelerate the adoption of sustainable energy solutions, US$30 billion Chinese tech firm Longi is not just selling solar – but using it

How Samsung’s US$5billion sustainability plan is working out

Armed with an ambitious billion-dollar strategy, Samsung is on track to achieve net zero carbon emissions company-wide by 2050 – but challenges persist

UOB: making strides in sustainability across Southeast Asia


Huawei smartwatch goes for gold with Ultimate Edition


How IKEA India plans to double business, triple headcount

Corporate Finance