Amazon set for soft launch ahead of Black Friday sales

By Addie Thomes

Amazon finally looks like switching on operations in Australia after an internal email to its marketplace vendors was leaked.

Obtained by Lifehacker, it told sellers to be ready to go online for 2pm AEST on Thursday, just in time for the Black Friday shopping frenzy.

While it is not a full launch, it is thought that as many as 500 retailers will be up and running, although the volume and nature of the products on sale is not yet know.  

RELATED STORIES: 

Numerous technology-related products have been listed on the Australian Amazon site already, including laptops and electronic cables. Such products may be heavily discounted amid talk that the US ecommerce giant aims to generate an immediate footprint in terms of sales.

Customers in Australian can already order products from oversees, but the establishment of locally-based warehouses will greatly reduce shipping costs and turnaround times, something which other big retailers are responding to.

In terms of real estate, Amazon has a nine-storey office in Sydney’s financial district and said in August it had chosen a site in Melbourne to house a distribution warehouse. The east coast is undoubtedly a focal point for the company, unsurprising given around 80% of Australians are settled there.

Share

Featured Articles

People Moves: Pine Labs, Deutsche Bank, McKinsey, Fortinet

Pine Labs names former Amazon exec as chief people officer, Fortinet hires government affairs leader for APAC, McKinsey India poaches Accenture HR exec

Dialight envisions a world of industrial safety with LEDs

Reliance on inefficient lighting technologies are not only harmful to the environment, but also increase injury risk and cost

Top 10: Must-see speakers at TECH LIVE LONDON 2022 event

Technology leaders from IBM, Oracle, Vodafone, JP Morgan, Accenture and the US Space Force are among the 80-plus speakers at upcoming TECH LIVE LONDON

Vodafone Business cyber leader Kawalec speaks at Cyber LIVE

Leadership & Strategy

Twitter timeline – how Musk pulled off a hostile takeover

Leadership & Strategy

Top 10 Asia restaurants, from Tokyo’s Den to Bangkok’s Sorn

Leadership & Strategy