Airbnb launches Trips in Seoul and Tokyo
Airbnb has unveiled the most significant development in its eight year history as it moves beyond accommodation with the launch of Trips. It brings together where you stay, what you do and the people you meet all in one place.
Trips is being launched with around 500 Experiences in 12 cities worldwide, including Los Angeles, San Francisco, Miami, Detroit, Havana, London, Paris, Florence, Nairobi, Cape Town, Tokyo and Seoul. From today, budding hosts in those and a further 39 cities worldwide can request to list their Experience.
Trips will immerse travellers in communities around the world. Get unprecedented access to local passions and interests, like violin making in Paris or marathon running in Kenya; discover the hidden gems that only locals know about via personal recommendations; and socialise with other travellers and locals at exciting events. Add that to three million bookable homes, and Airbnb becomes the one place to go for a truly different kind of travel experience.
“Until now, Airbnb has been about homes,” said Brian Chesky, Airbnb CEO. “Today, Airbnb is launching Trips, bringing together where you stay, what you do, and the people you meet all in one place. We want to make travel magical again by putting people back at the heart of every trip.”
Experiences are handcrafted activities designed and led by local experts - be it a single activity like a Samurai Swordplay workshop or an immersive multi-day experience like learning about and driving classic cars in Malibu.
Trips brings places to life through the people that live there, reflecting the recommendations of hundreds of thousands of Airbnb hosts, neighbourhood insiders and local influencers and is an alternative to aggregated tourist lists that funnel people to the same places.
With Insider Guidebooks, Airbnb has identified cultural experts and neighbourhood insiders to recommend the hidden gems within their city. Find the perfect run from a marathoner, the best dive bar from a local mixologist and the next great undiscovered restaurant from an up-and-coming chef. 100 Insider Guidebooks will be available at launch in six cities - Los Angeles, San Francisco, Havana, Nairobi, Detroit and Seoul - with more on the way.
As well as Insider Guidebooks, Places includes over one million individual recommendations worldwide from Airbnb’s home hosts, recommending their favourite hidden gems in their neighbourhoods, from cafes and restaurants to parks and other local attractions. A partnership with restaurant booking platform, Resy, will make it possible for people in future to book tables at great local restaurants directly through the Airbnb app.
Making travel easy
Booking travel today can be complicated and stressful. With Trips, Airbnb aims to make it easy with one app to book most of your travel needs. Trip Itinerary is a new feature that brings together everything the traveller needs to know into one simple timeline, with the ability to easily book and add Experiences or things to do. Over time, this capability will evolve based on machine learning to dynamically suggest personalised and contextual, i.e. based on location, recommendations during a Trip. Airbnb’s vision is to ultimately cater for every aspect of a trip, making it both easy and magical from start to finish.
The launch of Trips also sees the introduction of a new identity authentication process that the Airbnb Experiences Community will be using. Hosts and guests will be asked to scan an official government ID (for example a passport, or driving license) and then take a simple selfie. After the ID is authenticated, the ID and selfie will be reviewed to confirm that both pictures appear to match.
Having a more robust standard of authenticating identity will make the Airbnb community stronger and reaffirms Airbnb’s ongoing commitment to authenticity, reliability, and security. This new identity authentication step is required for all Experiences users, and is also currently being tested for homes bookings. Trips also leverages Airbnb’s existing Trust & Safety measures including a 250+ person global 24/7 support team, secure payments, messaging, profiles & reviews, and a new $1 million liability insurance program for eligible Experience hosts.
Rainmaking + ESG Launch Supply Chain Resilience Accelerator
Rainmaking, one of the world’s leading corporate innovation and venture development firms that create, accelerate and scale new business, has partnered with Enterprise Singapore (ESG), a government agency that champions enterprise development, to launch Singapore’s first ‘Supply Chain Resilience Accelerator’.
The new programme will unite startups and enterprises to boost scalable technology solutions that help fuel supply chain resilience by addressing pain points in transport and logistics.
Over the last 13 years, Rainmaking has launched 30 ventures totalling US$2bn, including Startupbootcamp. Having invested in over 900 startups that have raised more than US$1bn, Startupbootcamp is one of the world’s most active global investors and accelerators.
The new programme looks to help build more resilient supply chains for Singapore’s burgeoning network of startups by leveraging its advantageous position as a global trade and connectivity hub. As part of the Supply Chain Resilience Accelerator programme, no less than 20 startups with high-growth potential will have the opportunity to become a part of Singapore’s vibrant ecosystem of startups.
Calling Supply Chain Solution Startups!
The programme will kick off with an open call for startups who specialise in supply chain solutions for end-to-end visibility, analytics, automation and sustainability.
Applicants will then be shortlisted and receive nurturing from Rainmaking, fostering valuable engagements with corporates to drive scalable pilots with the aim to stimulate investment opportunities.
“Covid-19 exposed the fragility of global trade, and the Supply Chain Resilience Accelerator is our opportunity to spot weak links and build back better. Piloting outside tech can be an incredibly efficient way to test viable solutions to big problems, provided you de-risk and design for scale. Our programme does precisely this by helping corporate decision-makers and startups to work on compelling business opportunities, anticipate operational risks, and ultimately co-create solutions fit for wider industry adoption,” said Angela Noronha, Director for Open Innovation at Rainmaking.
Pilots will run from Singapore, with the objective that relevant organisations may adopt successful solutions globally. To that end, Rainmaking is currently engaging with enterprises specialising in varying industry verticals and have expressed interest in partnering.
“Even as we continue to work with startups and corporations all over the globe, we are so pleased to be anchoring this program out of Singapore. With a perfect storm of tech talent, corporate innovators, and robust institutional support, it’s the ideal launchpad for testing new solutions that have the potential to change entire industries. We look forward to driving the transformation with the ecosystem,” added Angela Noronha.
One of the first selected corporate partners is Cargill, a leader in innovating and decarbonising food supply chains.
"Cargill is constantly exploring ways to improve the way we work and service our customers. Sustainability, smart manufacturing and supply chain optimisation are key areas of focus for us; exploring these from Singapore, where so many key players are already innovating, will help us form valuable partnerships from day one. We look forward to joining Rainmaking and ESG on this journey to work with, support, and grow the startup community by keeping them connected to industry needs,” said Dirk Robers, Cargill Digital Labs.
In order to raise awareness on the importance of building resilience and how technology can be leveraged to mitigate risks of disruption, industry outreach efforts will include fireside chats, discussions and demo days.
In July, Rainmaking will host a virtual insight sharing event for innovation partners as well as a ‘Deal Friday’ session that connects businesses, investors, and selected startups with investment and partnership opportunities.
Programme events will also benefit Institutes of Higher Learning by offering exposure to how advanced practitioners leverage new technologies to transform traditional supply chain management and share real-world case studies and lessons learned, better equipping next-gen supply chain leaders.
“As an advocate of market-oriented open innovation, we welcome programmes like the Supply Chain Resilience Accelerator, which aims to help companies resolve operational pain points, strengthen supply chain resilience and spur growth in a post-pandemic world. With a strong track record in driving open innovation initiatives for the transport and supply chain industry, we believe that Rainmaking’s in-depth knowledge of the ecosystem and network of global partners can complement Singapore’s efforts in accelerating our business community’s adoption of tech-enabled tools, to better manage future disruptions and capture opportunities arising from shifts in global supply chains. This will in turn help to strengthen our local ecosystem and Singapore’s status as a global hub for trade and connectivity,” said Law Chung Ming, Executive Director for Transport and Logistics, Enterprise Singapore.