How Tourism Will Help Replace Void Left from Exports

By Uwear

With the economy still trying to cope with the fall of its commodities boom, the tourism industry in Australia continues to thrive.

A big reason for the rise is an recent influx of Chinese tourists, which has increased by 10 per cent over the past year to pass the United Kingdom as Australia’s second-largest source of tourists, according to a Tourism Research Australia report in December 2014.

In recent years, more and more Chinese tourists have shied away from traditional vacation destinations such as Hong Kong, for countries with weaker currencies. And not only are they traveling to Australia more frequently, they’re spending more money as well.

The Chinese spent an average of 5,416 Australian dollars in 2014, which is up 15.8 per cent. It’s almost 50 per cent more than the second-biggest spender, the British, who averaged 3,652 Australian dollars.

RELATED TOPICUK and China help improve tourism decline in Australia

Analysts anticipate the number of Chinese tourists to grow by 5.1 per cent each year during the next 10 years, according to an Oxford Economics report on the future of Chinese travel. With the Aussie dollar under even more pressure due to the iron ore price falling to its lowest level in seven years, a weaker Australian dollar could lure even more Chinese tourists.

An economic boom in Central Australia could also be on the way soon. The group Tourism Central Australia has made a pitch to seal off a section of Larapinta Drive for upgrades in an attempt to attract more visitors to the area.

The $25 million investment paid for by the Northern Territory Government was recently welcomed by the group’s members after being in the works for quite some time. The two-year project will seal off 43 kilometres of Larapinta Drive between Hermannsburg and Glen Helen, which will complete the sealing process of the Mereenie Inner Loop.

Tourism NT estimates the annual economic benefit of the new road would be about $16.25 million, mainly because visitors would be more prone to stay longer. The Mereenie Inner Loop forms part of the 1,335-kilometre Red Centre Way tourist drive that connects several of Central Australia’s iconic tourist attractions such as Uluru, King’s Canyon, Alice Springs Desert Park and West MacDonnell National Park.

RELATED TOPICEncouraging Road Trips & Local Business In SA

The project is scheduled to begin in the second half of 2015 and will be beneficial for tourism operators, who will now have safer, year-round access to the area. In addition, it will be a welcomed change for local Aboriginal communities and pastoral properties who’s residents use the road on a regular basis.

So while one area of the economy suffers, businesses can gear up for a prosperous upcoming travel season.


Let's connect!   



Featured Articles

Meet the female CEOs driving growth for Starbucks China

COO Molly Liu to join Belinda Wong as co-CEO Starbucks China, as the company builds on its skyrocketing growth with plans to open 2,500 stores by 2025

The world’s biggest chipmaker bets big on renewable energy

Despite the struggle faced by chipmakers to reduce emissions, Taiwan Semiconductor Manufacturing is accelerating renewable energy adoption by 10 years

Uniqlo shakes up leadership amid global retail ambitions

Fast Retailing, the group behind Japan’s Uniqlo, overtakes Gap with soaring profits and is now eyeing accelerated global expansion with executive shakeup

What is the ESG strategy of Chinese automaker Geely Holding?


Top 10 best-performing CEOs in Singapore

Leadership & Strategy

Top 10 women behind India’s most successful tech startups

Leadership & Strategy