Come fly with me: Velocity Frequent flyers and BP Australia launch loyalty scheme

By Brisbane SEO

An Australian airline loyalty program in which customers can pay for fuel and in store services dubbed a “game changer” will begin next week in a bid to reduce household expenditure on fuel in the country.

Velocity Frequent Flyer and BP Australia will be launching the Pay with Points initiative, where customers can redeem between $10 and $60 off their eligible fuel and in store purchases at participating BP service stations.

BP General Manager, Marketing & Offer Development Adam Arnold said: “This new offer will help Australians rethink how they refuel. The cost of fuel is a significant household expense, and we want to help reduce the impact on household budgets by opening up more ways to pay, thanks to our partnership with Velocity Frequent Flyer.

“This offer is an evolution of our best-in-class promise to our customers. BP’s focus continues to be on how it can best serve its customers and provide them with the benefits they want and need,” said Mr Arnold.

Velocity Frequent Flyer CEO Karl Schuster said: “This is a game changer for Australians, with Velocity Points soon to be a form of currency at BP service stations.

“Velocity is committed to rewarding our members on their everyday expenditure, and this initiative with BP takes that one step further. We know some members drive much more than they fly, so this gives them an alternative way to use their Points that will ease the pressure

“Nearly one million unique members have swiped their Velocity card at BP since the launch of our partnership in April 2015 and we are excited about how this new initiative will ensure the partnership continues to go from strength to strength,” Mr Schuster said.

 

Follow @BizReviewAU

Read the June 2016 issue of Business Review Australia and Asia magazine

Share

Featured Articles

Hybrid live event shaping the future of Sustainability & ESG

Sustainability LIVE London returns for a two-day, multi-track conference programme featuring inspirational ESG speakers, debates and discussions

Nine must-attend sustainability events for business leaders

From London to Abu Dhabi, Singapore to San Diego, these sustainability-focused events are designed to help business leaders action their ESG goals

Daniel Weise of BCG on new supply chain and procurement book

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Attract and retain talent with flexible working and benefits

Human Capital

Nurturing the next generation of women leaders in Africa

Leadership & Strategy

5 Mins With: Cybersecurity expert Ariel Parnes of Mitiga

Technology