World's First 3rd Generation Search Engine Arrives
Sydney-based IT start-up Lexxe (pronounced Lek-si) has released the beta version of a "Semantic Key Search," the world's first third-generation internet search engine that allows users to find more relevant information about a subject in less time.
Using natural language search technology, the key search comes in two types: word such as "colour," and number such as "distance."
“If someone wants [to] find out what colours are associated with Toyota Camry cars, they invariably type ‘colour Toyota Camry’ into a search engine’s query,” founder and CEO Dr. Hong Liang Qiao said in a press release. “Currently, search engines will at best, search and return documents with a combination of the words ‘colour’ and ‘Toyota Camry’ in the results, when in fact what the user really wants is to understand which colours are available, such as ‘red’, ‘black’, ‘white’ and so on.”
Upon its release on 3 November, the beta version supports approximately 500 semantic keys, and more are in the works.
The purpose of this Lexxe program is to target two main weaknesses in all of today's search engines: "specific" and "general" information searches. "Specific" information searches will allow users to find out which colours the Toyota Camry they want to buy come in. "General" information will reveal web pages found by Lexxe's sophisticated content knowledge database and linguistic algorithm, not strictly basing its results on keywords or webpage popularity. Therefore, Lexxe's results are more informative.
According to the press release about the program, "Lexxe judges on the ‘informativity’ (the degree of being informative) of the texts, and returns documents that are most relevant in content to the query, while popularity only plays a small part when there is a tie in relevance among web pages. In all environments, intranet or internet or personal data systems, Lexxe returns the most relevant documents through its content reading methods powered by its innovative linguistic algorithms and knowledge databases."
The beta version has been in development for the past six years. In 2005, Lexxe launched its alpha version, a program that featured Question Answering and other Natural Language search methods.
To learn more about Lexxe and to try out the search engine, please visit Lexxe beta version .
Beyond Limits: Cognitive AI in APAC
Courtesy of current estimates, it looks like Asia-Pacific AI will be worth US$136bn by 2025. Its governments and corporations invest more money than the rest of the world in AI tech, the data of its citizens is considered fair game, and its pilots are small-scale and, as a result, ruthlessly effective. This is why, according to Jeff Olson, Cognizant’s Associate Vice President for Projects, AI and Analytics, Digital Business and Technology, the APAC region ‘is right on the edge of an AI explosion’.
Now, startup Beyond Limits is pushing the boundaries of what AI can do, mirroring humans in its ability to find solutions with even limited information. As of this July, it’s partnered up with Mitsui, a global trading and investment company, to expand its impact in APAC.
How Does Beyond Limits Work?
Most AI companies claim that they can help businesses make better decisions. But many need astoundingly large stores of data to feed their information-hungry algorithms. Beyond Limits, in contrast, takes a different tack. Perfect data, after all, is largely a pipe dream kept alive by PhD students. In reality, systems must often make decisions from small, incomplete sets of intel.
But Beyond Limits’ AI is no black box. ‘When little to no data is available, Beyond Limits symbolic technologies rely on deductive, inductive, and abductive reasoning capabilities’, explained Clare Walker, Industry Analyst at Frost & Sullivan. While making these leaps in logic, however, the system also keeps track, ensuring that humans can review the AI’s ‘thought process’.
Why Partner With Mitsui?
Beyond Limits is built for specific applications such as energy, utilities, and healthcare—but lacks the extensive industry network of Mitsui. Partnering allows Beyond Limits to access a portfolio of firms specialising in minerals and metals, energy, infrastructure, and chemicals. ‘We’ve been working on this deal for several years’, said Mitsui’s Deputy General Manager Hiroki Tanabe. ‘Mitsui’s global portfolio and Beyond Limits’ AI technology will...deliver impact’.
In the first test of that dramatic statement, Liquified Natural Gas (LNG) will soon deploy Beyond Limits’ new system. If everything goes according to plan, LNG will optimise how it extracts and refines energy, making money for both itself and investors—including Mitsui. This, in fact, is Mitsui’s strategy: go digital and don’t look back.
Why Does This Matter?
Forty-five percent of Asia-Pacific companies surveyed in Cognizant’s thought leadership ebook consider themselves AI leaders. Positivity bias, that oh-so-common tendency of humans to position themselves as above average as compared to others, strikes again. (Most small companies fail to launch successful AI projects on their own.) And partly, this is because firms fail to integrate AI with industry expertise.
‘A large part of the focus on talent for AI today has been getting the people who are strong in mathematics, AI, and technologies’, said Olson. ‘But where you make your money out of AI projects is when you apply them to your business’. In short: APAC nations looking for ways to bridge the gap might follow Beyond Limits and Mitsui’s playbook—coupling startup AI with a corporate network.