Jul 9, 2021

Pyxis One: AI Startup Expands Within APAC

Elise Leise
3 min
Global marketing AI infrastructure startup Pyxis One has chosen a new CEO of its APAC business to drive growth across the region

Three billion data points analysed, 28 million AI actions taken, and 3.1 million personas accounted for. Since 2018, Pyxis One has built up quite the reputation for providing full stack AI infrastructure for marketing. As e-commerce now takes off with millions of consumers ready to spend their saved pandemic money, Pyxis expects rapid growth. This expansion will start with Neel Pandya, a former media and digital director at L'Oreal and well-known APAC marketing professional. 

In his new role, Pandya will focus on building a company community of AI experts, hiring the best tech employees from across North America and APAC, and designing the future roadmap for the region. This year alone, Pyxis One looks set to hire 30% more employees to roll out its AI to more companies. ‘It’s one of the few startups that is growing rapidly in a short span of time’, said Pandya. Added Shubham Mishra, Pyxis’s new Global CEO: ‘We’ve started expanding into the Americas and Europe faster than we expected’. 


Asian AI Markets Mature


According to the latest Dataiku research, 70% of APAC organisations maintained or increased how much they spent on AI in 2020. Nearly twice as many companies have started to invest in AI as in 2019. ‘If there’s anything we can glean from this research, it’s that organisations that are incorporating AI into their underlying business strategies are propelling themselves farther and farther ahead of the pack’, said Richard Jones, General Manager at Dataiku APAC. ‘Companies that want to keep pace in the next three to five years will need to start investing in and executing on AI’. 

In that case, Pyxis One has a chance to establish itself as a more major player in the Asian market. Its solutions make it easy and efficient to accumulate and analyse data for research and innovation, performance and social media, and marketing and growth. Give it another five years, in fact, and Pandya may be managing a much larger operation than that with which he started. ‘It’s going to a positively challenging position’, Pandya noted. ‘APAC operations will begin to ramp up multi-fold’. 


Marketing Firms, Take Note


Overall, Pyxis One has built a strong team of executives and investors to fulfil its vision. ‘Neel is one of the sharpest minds our country has’, said Mishra. ‘He sees and believes that AI infrastructure for marketing is all set to transform the way we approach business itself’. Multiple companies have already given the company glowing reviews. ‘Sophisticated, innovative, transformative, and yet so commonsensical’, commented Sandeep Bhandari, CRO & CSO of Affirm Inc. Robert Schneider, Chief Strategy Officer at Learfield IMG College, concluded: ‘It’s a truly formidable approach that will transform marketing forever’. 


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Jul 30, 2021

First Solar to Invest US$684mn in Indian Energy Sector

3 min
First Solar will launch an advanced PV manufacturing plant in Tamil Nadu to support Indian solar independence

First Solar is about to set up a new photovoltaic (PV) thin-film solar manufacturing facility in Tamil Nadu, India. The 3.3GW factory will create 1,000 skilled jobs and is expected to launch its operations in Q3 of 2023. According to the company, India needs 25+ gigawatts of solar energy to be deployed each year for the next nine years. This means that many of First Solar’s Indian clients will jump at the chance to have access to the company’s advanced PV. 


Said Mark Widmar, First Solar’s CEO: ‘India is an attractive market for First Solar not simply because our module technology is advantageous in its hot, humid climate. It’s an inherently sustainable market, underpinned by a growing economy and appetite for energy’. 

A Bit of Background 

First Solar is a leading global provider of photovoltaic systems. It uses advanced technology to generate clear, reliable energy around the world. And even though it’s headquartered in the US, the company has invested in storage facilities around the world. It displaced energy requirements for a desalination plant in Australia, launched a source of reliable energy in the Middle East (Dubai, UAE), and deployed over 4.5GW of energy across Europe with its First Solar modules


The company is also known for its solar innovation, reporting that it sees gains in efficiency three times faster than multi-crystalline silicon technology. First Solar holds world records in thin-film cell conversion efficiency (22.1%) and module conversion efficiency (18.2%). Finally, it helps its partners develop, finance, design, construct, and operate PV power plants—which is exactly what we’re talking about. 

How Will The Tamil Nadu Plant Work?

Tamil Nadu will use the same manufacturing template as First Solar’s new Ohio factory. According to the Times of India, the factory will combine skilled workers, artificial intelligence, machine-to-machine communication, and IoT connectivity. In addition, its operations will adhere to First Solar’s Responsible Sourcing Solar Principles, produce modules with a 2.5x lower carbon footprint, and help India become energy-independent. Said Widmar: ‘Our advanced PV module will be made in India, for India’. 


After all, we must mention that part of First Solar’s motivation in Tamil Nadu is to ensure that India doesn’t rely on Chinese solar. ‘India stands apart in the decisiveness of its response to China’s strategy of state-subsidised global dominance of the crystalline silicon supply chain’, Widmar explained. ‘That’s precisely the kind of level playing field needed for non-Chinese solar manufacturers to compete on their own merits’. 


According to First Solar, India’s model should be a template for like-minded nations. Widmar added: ‘We’re pleased to support the sustainable energy ambitions of a major US ally in the Asia-Pacific region—with American-designed solar technology’. To sum up: Indian solar power is yet the next development in the China-US trade war. Let the PV manufacturing begin. 


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