Nike teams up with Gridsum for enhanced consumer data analytics

By BizClik Admin

Chinese software company Gridsum Holding has announced an expansion of its relationship with leading apparel, sportswear and sports equipment company Nike

Gridsum supplies cloud-driven big data analytics and AI solutions to the Chinese market, and will provide Nike with data analysis, consulting and data modelling services as part of the deepened partnership.

Nike conducts consumer analytics via its Consumer Direct Sciences team which will incorporate Gridsum’s solutions to enhance the efficacy and value of its data analysis.

Gridsum’s analytics, AI, modelling and consulting capabilities will enable Nike to reinforce its marking strategies with targeted content as well as improving its inventory to better match the needs and desires of its consumers.

See more:


The solutions will be incorporated across data accrued through Nike’s Chinese operations, namely its official mainland China website and its flagship store on Tmall.com.

“Leveraging our big data analysis, modeling, consulting and data visualization capabilities, we will help NIKE to better understand the behaviour of their existing and potential customers and improve the consumer experience,” said Guosheng Qi, Gridsum CEO, in the firm’s press release.

“I am confident that our extensive experience in natural language processing, data mining, machine learning and deep learning technologies will continue to create significant value for our clients by helping them to improve their digital marketing strategies and allowing them to make better business decisions."

Share

Featured Articles

Nirvik Singh, COO Grey Group on adding colour to campaigns

Nirvik Singh, Global COO and President International of Grey Group, cultivating culture and utilising AI to enhance rather than replace human creativity

How Longi became the world’s leading solar tech manufacturer

On a mission to accelerate the adoption of sustainable energy solutions, US$30 billion Chinese tech firm Longi is not just selling solar – but using it

How Samsung’s US$5billion sustainability plan is working out

Armed with an ambitious billion-dollar strategy, Samsung is on track to achieve net zero carbon emissions company-wide by 2050 – but challenges persist

UOB: making strides in sustainability across Southeast Asia

Sustainability

Huawei smartwatch goes for gold with Ultimate Edition

Lifestyle

How IKEA India plans to double business, triple headcount

Corporate Finance