Z Energy begins widespread deployment of automatic fuel payments
New Zealand fuel company Z Energy, formerly known as Shell New Zealand and Greenstone Energy, has begun deployment of its new automatic fuel payment initiative, NZ Herald reports
The new feature, known as Fastlane, is operated through a mobile app and is currently available at 17 locations across the country at time of writing.
Users simply download the app, register their number plate, fuel preference, loyalty card, and payment information, fuel up at a Fastlane-equipped station and drive away.
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Technology installed at the Fastlane stations recognises the vehicle’s number plate and linked account and takes the payment automatically. Users can also register multiple vehicles to the same account.
“As you drive in our cameras read your number plate and we unlock the fuel pump for you ... fill yourself up and you drive away - you don't need to go inside, you don't need to swipe you're card or do anything - it all happens behind the scenes in an attempt to make the experience easier and better, and speed things up,” said Pete Robson, Innovation Manager at Z Energy, according to NZ Herald.
By 18 January Fastlane is expected to have launched at 40 sites, NZ Herald added.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.