Year in review: Dole International
Dole was our cover feature in the August edition of Business Chief. We spoke to Arindam Sengupta, Global VP Strategic Sourcing & Procurement at Dole, who detailed the strategic and technological solutions powering supply chain innovation in the agribusiness industry.
Sengupta saw the potential for a revolution in the way sourcing and procurement in agribusiness are carried out and Dole has accordingly implemented a number of strategies geared towards improving efficiency and benefitting the bottom line at the business. “Traditionally the agribusiness sector has been behind in terms of procurement practices,” he explained. “Partly that’s due to its complexity, but also to the fact that new technologies, digitalisation and everything else which has been applied in other industries has not been as developed on the agribusiness side.”
Achieving that revolution, Sengupta explained, would require significant streamlining. “We are moving from a very decentralised procurement structure with a lot of buyers to a much more centralised, centre of excellence model. That’s ensuring the different Dole entities have a standardised approach, while still maintaining flexibility at the local level for all the operational and tactical buying.”
Also critical to achieving that revolution was technology, particularly methods and models of prediction. “To come up with a predictive model of demand and supply patterns globally and regionally is always a challenge,” he said. “We have recently been working to develop a much more sophisticated model which not only uses historical data but incorporates many other factors. That includes farmer behaviour, demand in the market, inventory being held in different locations and markets, and how trends are changing in the industry in terms of consumption and crop growing, et cetera.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.