Why Y Soft is growing in Australia and New Zealand
Y Soft, a leading enterprise office solutions provider, has achieved strong growth in Australia and New Zealand (ANZ) with increasing opportunities coming from integrated printing and scanning solutions, and 3D print management solutions for education.
The company has recently undertaken a number of large contracts with a number of important businesses from both countries. Adam O’Neill, managing director, Australia, Y Soft, explained: “Y Soft’s growth in ANZ has been strong and we are currently looking at a revenue boost of 30 per cent year-on-year.
“In the last 12 months we have brought on customers such as Rawson Homes and Public Transports of Victoria, in association with Konica Minolta Business Solutions Australia, which has contributed to this result. We have also opened a new, larger office in Sydney.”
“Y Soft is looking to sustain that growth over the next 12 months by providing enterprise workflow solutions to the local market that organisations need. We are also looking at expanding our sales and consultancy team to support this business goal.”
The company has released two major offerings in the last six months including the latest version of its YSoft SafeQ Workflow Solutions Platform and the YSoft be3D eDee print management solution for education.
YSoft SafeQ is an integrated print management and advanced document capture solution that automates workflows to significantly improve productivity and reduce costs while increasing document security for organisations.
O’Neill said, “Traditionally, organisations have had one product for print solutions and one for scanning solutions, which means there has been some overlap. This has resulted in organisations essentially paying twice for some features across both products, and making it more difficult for employees to have a seamless printing and scanning experience. The YSoft SafeQ Workflow Solutions Platform prevents paying twice.”
YSoft be3D eDee is designed specifically for the education sector. It is the first 3D printer with print management features, and a comprehensive accounting system to manage and recover 3D printing costs.
O’Neill said, “3D in education is a growing market with more and more educational institutions adopting fleets of 3D printers to help illustrate difficult concepts, enhance hands-on interactive learning, and drive class engagement. There is massive opportunity for Y Soft to provide educational institutions with a solution that is simple to manage and cost-effective.”
Y Soft offers ANZ organisations global expertise and best practice coupled with an experienced local team that can facilitate software integrations, such as the ability to scan directly into Enterprise Resource Planning (ERP) systems, and automatically report device usage into accounting systems.
O’Neill said, “We also have the option of 24x7 support, which means there is always someone available to ensure the continuity of business-critical systems.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.