Bosch to begin autonomous vehicle tests in Victoria
German industrial technology behemoth Bosch has received approval from the Victorian government to begin autonomous vehicle tests on the state’s rural roads
According to the Victoria government website, the approval comes under the new Automated Driving System (ADS) permit initiative, and the firm has been granted AU$2.3mn from the $9mn Connected and Automated Vehicle (CAV) Trial Grants Program.
Bosch’s ADS permit is the first of its kind, and will see the company testing its technologies on high-speed rural roads later this year.
The Victoria government’s statement noted that drivers are five times likelier to be killed on a rural Australian road than an urban one, and said that Bosch’s tests are both in the interests of advancing the deployment autonomous vehicle technology and increasing driver safety through its deployment.
“Victoria is leading the nation in the future of on-road technology and this trial is an exciting step towards driverless vehicles hitting the road,” said Jacinta Allan, Victoria’s Acting Premier, in the state government’s press release.
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“The tragic fact is that you’re five times as likely to be killed on a rural road than in the city. That’s why we’re rolling out a record roads investment in rural Victoria – and this is another way we can improve safety and save lives.”
Gavin Smith, President of Bosch Australia, added:
“Bosch is a proud leader in vehicle safety systems and is eager to commence this trial with technologies that will show how we can improve road safety and reduce road trauma on rural roads.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.