Beam e-scooters coming to Christchurch
Electronic scooter provider Beam has announced it is to launch in Christchurch in the middle of June.
The move comes as part of the boom of micro-mobility platforms in cities around the globe. Christchurch itself is already serviced by 1000 e-scooters from the company Lime. Attracting interest from venture capital worldwide, micro-mobility companies aim to sidestep public transport and exploit the increasing congestion of cities, offering their customers a different way to travel.
Beam’s permit will allow them 300 e-scooters in the city. New Zealand’s Flamingo Scooters are also set to operate 300 e-scooters in Christchurch.
Christchurch will be the first city in New Zealand serviced by Beam, though they plan to expand throughout the year. They are already established in Australia, having launched in Christchurch’s sister city of Adelaide, Australia, in April.
As reported by Stuff, the scooters will all cost the same amount to hire; NZ$1 (US$0.65) to unlock and 30c per minute after that. Instead of price, Beam hopes to compete on the basis of safety, with their scooters featuring speed controls and providing helmets.
Beam’s Head of Public Affairs, Brad Kitschke, said: “Beam values its relationships with cities and the community, prioritises safety and sees itself as a responsible partner. We prioritise working with cities to solve their problems and we promote safety, not just for e-scooter users but for everyone.
“We think that Christchurch e-scooter riders will come to enjoy Beam and will immediately experience the difference in our service. We think the Christchurch community will recognise that our focus on safety and city amenity means a better experience for everyone.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.