Why your company blog truly matters
Presently, many businesses are spending a substantial amount of time and effort on blogging, and they are reaping the rewards of their investments.
If you do not want to be left behind by your competitors, you have to make sure that your company blog is delivering real results. Here is a look at how your blog can help you promote your brand and what you can do to make it work wonders for your business.
Benefits of having a good company blog
Consumers are becoming more intelligent these days, and they are constantly looking for information to enhance their ability to make good buying decisions.
A well-written and regularly updated blog can help you increase traffic to your website, convert your visitors into paying customers, build customer loyalty and gain recognition as an authority in your field.
Since search engines favor content-rich websites, having a blog can also improve the search engine rankings of your website.
Another important benefit of blogging is that it provides a constant stream of fresh content for your social media marketing campaign.
How to build a successful blog
In order to build a successful blog, you need to provide information that is interesting and helpful to your readers.
Providing useful tips and the latest news about your niche can help you attract readers and keep them coming back to your website. Also, make sure all your blog posts have attention-grabbing titles. Interesting titles will make your blog posts stand out from those of your competitors and convince people that they are worth reading.
To provide a more pleasant reading experience for your readers, you should include sub-headings, bullet lists, images and other elements in your blog posts. Post new content at least twice a week to keep your readers interested in your blog.
Read related articles in Business Review Australia
- Content marketing: Promoting engagement on your blog
- Five important rules for successful business blogging
- Creating viral content to promote your business
Should you outsource your blog?
If you find that it is too time-consuming to update your blog regularly, you may want to outsource the task to a content writing service provider.
Hiring a professional blogger ensures that your blog content will be well-written and gives your target audience a fresh perspective on your company. However, if you need to provide specialized and technical information for your readers, it may not be a good idea to outsource your blog.
A professional blogger may not have enough specialized knowledge to write authoritatively about your niche. You need to evaluate the needs and objectives of your company when you are deciding whether or not to outsource your blog.
Measuring your blog's traffic
It is also important that you monitor your blog's traffic regularly.
By using web analytics, you can obtain a lot of important information about your blog, such as the number of visitors it is receiving, the sources of your visitors, the effectiveness of your keywords and others. Such information can help you determine whether or not you need to make changes to your blog to get the results you want.
Blogging can be a very effective marketing tool if you know how to harness its power.
By following the tips above, you can build a powerful blog that can catapult your business to new heights of success.
About the author
John McMalcolm is a freelance writer who covers a wide range of subjects, from marketing to content writing.
Coal India Secures First-Of-Its-Kind Digital Deal
Coal India Limited (CIL) has appointed Accenture Solutions to digitally transform seven of its open-cast mines as the company strives to improve performance and increase coal production. Accenture is due to lay down digitalisation groundwork until March 2022.
The deal aims to increase coal production by 100 million tonnes (MT) by the end of FY’23. Once the minimum quantity has been surpassed, an agreed sum will be paid to the consultant for every additional sum of coal produced. This success fee will only be paid on the procurement of the minimum assured quantity.
The move will see heavy earth moving machinery (HEMM) fitted with digital sensors to monitor performance efficiency at all levels. Additionally, modern data analytic techniques aim to increase mine productivity and project monitoring through functional system management and effective observation.
An Exciting Venture For Global Mining
CIL, which aims to provide energy security in an environmentally and socially sustainable manner, hopes the move will help transform the entire business of mining operations and ensure higher volumes of coal are acquired at a lower cost.
“This is a first of its kind initiative by the company utilising digitalisation to ramp up coal output,” CIL has said.
A Digital Step Towards Enhanced Performance
Digitalisation is expected to take place at open-cast mines in Kusmunda, Gevra, Dipka of Southern Eastern Coalfields (SECL), Migahi, Jayant, Dudhichua, and Khadia of Northern Coalfields (NCL). Nearly 32% (188 MT) of CIL’s 596 MT output in FY’21 was accounted for by the seven selected mines. However, this new deal is set to see a large increase following the subsequent digital changes due to be made.
“Learning from the outcome and success of this model, we may replicate it in our other large mines,” says CIL, optimistic about the future following the modernisation of their mining.
It is expected that the move will help address roadblocks and guarantee corrective measures are put into place, ensuring the company is able to move forward with its aim of increasing output whilst remaining sustainable and eco-friendly.