Australia Takes Tough Stance with Tobacco Packaging
Giant tobacco firms call it creative marketing but Health Minister Tanya Plibersek was not impressed at all with the latest ploy of cigarette manufacturers to circumvent Australia's plain packaging laws, set to take full effect December 2012.
Plibersek has spoken about her frustration in particular with Imperial Tobacco, which decided to enforce the new regulation early, but with a twist.
The company rolled out new packaging for its Peter Stuyvesant brand, in which the old label appears being ripped off to make way for a dull and plain cigarette packet as required by the new federal laws, which will be rolled out gradually up to 1 October 2012.
Along with the re-packed product, Imperial Tobacco distributed leaflets which read: “Soon no one will see Peter Stuyvesant on the outside but we don't care ... it's what's on the inside that counts.” The packaging seemingly mocks new government laws, which has angered Australian politicians.
Imperial Tobacco however, has called its new marketing move “a mechanism to provide factual information about upcoming legislative changes to adult consumers of the Peter Stuyvesant brand of cigarettes.”
“It is also important to inform our adult consumers that the product itself will remain unchanged,” the cigarette maker said in a statement.
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But the Health Ministry labelled the campaign as desperate efforts to get around the plain packaging laws, which is explicit in requiring that 75 percent of cigarette packs' front label must be covered by graphic health warning, on top of the generic plain packaging.
Plibersek said in a statement on Wednesday that Imperial Tobacco was attempting to peddle its product with a sick joke, adding that "what's really on the inside of a smoker are diseased lungs, hearts and arteries."
She added that Philip Morris was also notified too by her office that its initial batch of newly-repacked cigarettes were not 100 percent compliant with the new laws.
Tobacco firms are expected to push out their repacked products this week. According to Plibersek they can be assured that the government will closely monitor the fresh rollouts “to ensure that they comply with the regulations.”
Rainmaking + ESG Launch Supply Chain Resilience Accelerator
Rainmaking, one of the world’s leading corporate innovation and venture development firms that create, accelerate and scale new business, has partnered with Enterprise Singapore (ESG), a government agency that champions enterprise development, to launch Singapore’s first ‘Supply Chain Resilience Accelerator’.
The new programme will unite startups and enterprises to boost scalable technology solutions that help fuel supply chain resilience by addressing pain points in transport and logistics.
Over the last 13 years, Rainmaking has launched 30 ventures totalling US$2bn, including Startupbootcamp. Having invested in over 900 startups that have raised more than US$1bn, Startupbootcamp is one of the world’s most active global investors and accelerators.
The new programme looks to help build more resilient supply chains for Singapore’s burgeoning network of startups by leveraging its advantageous position as a global trade and connectivity hub. As part of the Supply Chain Resilience Accelerator programme, no less than 20 startups with high-growth potential will have the opportunity to become a part of Singapore’s vibrant ecosystem of startups.
Calling Supply Chain Solution Startups!
The programme will kick off with an open call for startups who specialise in supply chain solutions for end-to-end visibility, analytics, automation and sustainability.
Applicants will then be shortlisted and receive nurturing from Rainmaking, fostering valuable engagements with corporates to drive scalable pilots with the aim to stimulate investment opportunities.
“Covid-19 exposed the fragility of global trade, and the Supply Chain Resilience Accelerator is our opportunity to spot weak links and build back better. Piloting outside tech can be an incredibly efficient way to test viable solutions to big problems, provided you de-risk and design for scale. Our programme does precisely this by helping corporate decision-makers and startups to work on compelling business opportunities, anticipate operational risks, and ultimately co-create solutions fit for wider industry adoption,” said Angela Noronha, Director for Open Innovation at Rainmaking.
Pilots will run from Singapore, with the objective that relevant organisations may adopt successful solutions globally. To that end, Rainmaking is currently engaging with enterprises specialising in varying industry verticals and have expressed interest in partnering.
“Even as we continue to work with startups and corporations all over the globe, we are so pleased to be anchoring this program out of Singapore. With a perfect storm of tech talent, corporate innovators, and robust institutional support, it’s the ideal launchpad for testing new solutions that have the potential to change entire industries. We look forward to driving the transformation with the ecosystem,” added Angela Noronha.
One of the first selected corporate partners is Cargill, a leader in innovating and decarbonising food supply chains.
"Cargill is constantly exploring ways to improve the way we work and service our customers. Sustainability, smart manufacturing and supply chain optimisation are key areas of focus for us; exploring these from Singapore, where so many key players are already innovating, will help us form valuable partnerships from day one. We look forward to joining Rainmaking and ESG on this journey to work with, support, and grow the startup community by keeping them connected to industry needs,” said Dirk Robers, Cargill Digital Labs.
In order to raise awareness on the importance of building resilience and how technology can be leveraged to mitigate risks of disruption, industry outreach efforts will include fireside chats, discussions and demo days.
In July, Rainmaking will host a virtual insight sharing event for innovation partners as well as a ‘Deal Friday’ session that connects businesses, investors, and selected startups with investment and partnership opportunities.
Programme events will also benefit Institutes of Higher Learning by offering exposure to how advanced practitioners leverage new technologies to transform traditional supply chain management and share real-world case studies and lessons learned, better equipping next-gen supply chain leaders.
“As an advocate of market-oriented open innovation, we welcome programmes like the Supply Chain Resilience Accelerator, which aims to help companies resolve operational pain points, strengthen supply chain resilience and spur growth in a post-pandemic world. With a strong track record in driving open innovation initiatives for the transport and supply chain industry, we believe that Rainmaking’s in-depth knowledge of the ecosystem and network of global partners can complement Singapore’s efforts in accelerating our business community’s adoption of tech-enabled tools, to better manage future disruptions and capture opportunities arising from shifts in global supply chains. This will in turn help to strengthen our local ecosystem and Singapore’s status as a global hub for trade and connectivity,” said Law Chung Ming, Executive Director for Transport and Logistics, Enterprise Singapore.