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Scott Birch

Chief Content Officer

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Creative media professional with 30 years of diverse international experience in Europe, the Middle East and Asia. Scott has edited daily, weekly, monthly and annual print titles, ranging from daily newspapers to glossy celebrity magazines, niche B2B magazines and luxury lifestyle publications.

An early adopter of digital – creating web content since 1996 – Scott has also created digital app magazines, smartphone apps and overseen online strategy and social strategy. He has also worked in television, both behind and in front of the camera, and in public relations roles – providing creative content and reputation management.

Articles by Scott Birch

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How FPT is Driving Digital Ecosystems in Vietnam and SEA

Frank Bignone, VP and Director of Digital Transformation at FPT Software, Shares his Insights on Digital Ecosystems in Asia, and Strategy Tips for CEOs

The importance of shareholder value on Asian societies

The concept of shareholder value is changing but is more important than ever as companies in APAC look for long-term profits for social stability

Xero to hero – New Zealand’s most valuable company

Cloud accounting firm Xero is the most valuable company in New Zealand by market capitalisation, with shares up 50% in six months under new CEO

Office space demand stronger in APAC than US and EU, report

Knight Frank report says the Asia Pacific region is experiencing higher office rental demand than the US and Europe as return to office strong

Company Reports by Scott Birch

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Fintech disruptor Saphyre makes smarter trading simple

The finance industry is catching on to Saphyre’s secret sauce and realising the opportunity to gain competitive advantage with AI-powered trading tools

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UST: Building success on technology, culture, & core values

Manu Gopinath, Chief Operating Officer at UST, on building success based on core values of humility, humanity, and integrity

Interviews by Scott Birch

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Manu Gopinath

Chief Operating Officer, UST