10 Most Visited Social Media Sites In Australia In 2014
Pinterest, the virtual pin board or idea board, has recently added a lot of social capabilities to its platform, including the option to send pins to friends and a chat option. During the Apple Keynote address in September, Apple mentioned that Pinterest will be one of the few first apps that will be available on their new Watch.
It’s a unique platform that offers something others don’t, allowing users to be curators over their personal fashion choices, inspirational content, and most importantly for retailers, products. The site has helped startups get discovered, and retailers regularly use Pinterest to draw business to their own sites. Nordstrom even used data about its top pinned items to create in-store displays.
Vine is not quite as mainstream as many of these other services, but it has enormous potential if correctly leveraged. It’s Twitter’s video sharing app, which allows people to shoot and share six-second looped videos. Not quite a gif, Vine adds a simplicity to social media field, offering no editing tools and still providing a big return.
One user explained Vine as a way to create “unexpected art.” For creative brands and brands that can demo a product in six seconds, this would be a useful tool in their social media arsenal. Like Instagram and Twitter, Vine also utilises hashtags, allowing users interested in a specific topic to find users posting relevant content.
Although Snapchat is one of the relative newcomers to the social media game (it launched in 2011) it’s really taken on the mainstream and posted some big user numbers. Globally, over 400 million “snaps” –pictures that users can place text on, are sent each day to over 100 million active monthly users. Australia is currently a relatively small part of the user base, with close to 1.1 million users as of July*.
A few people with inside knowledge of Snapchat have shared that a new Snapchat service—which would provide disappearing videos, new articles and adverts—may hit Australia in November. With the company’s recent round of financing expected to being the currently revenueless valuation of the company close to $10 billion, turning to profit will do huge things for this social media app.
With over 2 million Australian users as of July*, Instagram is quickly gaining a favourable reputation among the world’s most popular social media sites. The platform, for which Facebook paid $1 billion a couple of years ago, is particularly useful for visual and creative businesses like fashion, art, real estate and more.
It’s also a great way for companies to share their company culture like community or charity efforts, fun business events and conference proceedings. Like on Twitter hashtags are a useful tool for grouping together posts with similar topics and subject matter, allowing those interested to find relevant people and brands to follow more easily. Instagram is looking to releasing ads for its Australian users later in 2014, with numerous big companies already working with the social media platform to do so.
By now Twitter is just as well known as Facebook, although they have substantially less monthly users. The first popularised microblogging site, with close to 2.8 million active Australian users* is currently testing a “buy” button, which would allow Twitter users to favourite, retweet and then buy an item mentioned in the tweet.
Twitter has only been in the Asia Pacific for a little over a year, but it is currently the fastest growing office in the region. As far as marketing goes, it’s good for just about any aspect: business and entertainment news, political movements, promoting a business’s most recent deals, informing customers, etc. It’s also a great way to engage with customers, and an easy quick way to get a brand’s message out there.
If you’re reading this magazine, chances are you have a LinkedIn account. LinkedIn is social media for the workplace, although it’s not so much a social platform as it is a job search tool. The site, which allows people to post their resumes, experience and get recommendations from other users, also allows companies to post jobs and information about their business and gives people a venue to connect and network with likeminded individuals.
LinkedIn has recently beefed up security on their sites, so the nearly 4 million monthly Australian users* can feel safer about sharing their personal information. In July, the website saw a noticeable increase with new and existing users in Oz, with more users returning to the site than previous months.
Tumblr (or tumblr. as is its logo on the website) has a much younger audience in general than many of the social media options on this list. The microblogging platform was founded by David Karp and was bought by Yahoo! Inc. in 2013 for $1.1 billion.
Don’t be fooled by the younger audience however. This hip, pop-culture savvy clientele is one of the wealthiest social media audiences of any other platform. The site, which hosts over 200 million blogs, may have a niche audience, but it’s very lucrative for high-end retailers—Tumblr produces the highest revenue per visit from mobile devices.
Some of the biggest names on the web like Flickr, TechCrunch and eBay use WordPress, the full-fledged, popular content management system. Over 6.2 million people used WordPress in July in Australia, and that’s just visitors. Around 23 percent of the world’s top ranked websites uses the platform.
WordPress, which is free for basic usage, is an open source blogging platform that is capable of hosting static and dynamic content, e-commerce and event calendars, audio and video podcasts, and more, thanks largely to an expansive plugin system and a supportive community. WordPress 4.0 was recently released, which wasn’t as big an update at 3.0, but still has some helpful updates. The challenge for this platform is to remain accessible for new users and novices—but they’ve been able to do so this long.
YouTube, the video streaming service owned by Google, is the second biggest search engine online behind its owner. With just under 13 million unique average viewers a month*, YouTube is one of the few big-name services that is still continuously gaining new users.
Many market analysts believe that the service is on track to make a big impact on the advertising media landscape, potentially drawing advertising budgets from local media companies. YouTube is a sweet sport where online video, big data and global advertising deals come together, which may give it a huge advantage over the next few years. Companies like Volkswagen Australia and Optus are just two of many examples that have funnelled advertising funds into YouTube.
It should come as no surprise that Facebook is the number one most visited social media site in Australia. With close to 13.5 million monthly users in July*, Facebook has grown by around 200,000 users in the past two to three months. Although some brands are moving away from the platform as they tinker with privacy and visibility of stories, it’s still a formidable play in the social media market.
The site is checked by over 9 million Australians every day. Hamish & Andy have one of the most popular feeds on the site, with 1,770,000 fans in Oz. Brands like Skittles and McDonald’s Australia nearly have one million fans. Recently Facebook launched an anti-cyberbullying campaign in Australia called “Speak Up Against Cyberbullying,” which was a $4 million initiative.
Social media statistics were pulled from Social Media News.