10 Lessons for the Small Business Owner
Many people like the idea of being a business owner but end up just buying themselves a job. Ask yourself why you want to be in business: being good at something doesn’t mean that you will be good at running a business. If you work out how to run your business effectively you will create the lifestyle that you desire and none of it will feel like work.
After over fifteen years owning and running a small business, these are some of the many things that I have learned:
1. Find your niche
Be specific about what you do. It makes it much easier to sell it to the target buyer. For instance, we are in the business of helping people self-publish their book. There are many people doing the same thing. And while we do offer packages to people, our point of difference is that we customise the publishing services to suit the customer while offering top service that is face-to-face.
2. Have a clear purpose for your business
Once you know what you do, you can then make a strategic plan for how you are going to move forward. Think ahead to 12 months, two years and beyond. If you don’t have some kind of plan, how will you know where you are going?
3. Invest in yourself
It’s a great idea to get some advice and training in how to run a business. You can get advice through your local council, and there are many short courses available too. Never stop learning. Whether you have been in your type of industry for five or 50 years, there is always something to learn, so invest in yourself.
4. Take calculated risks
Playing it safe might be a good way to exist in the business world, but you need to be careful of being superseded by your competition or by new technologies. For this reason, you need to aim to be at the forefront of your industry. Taking risks is very important. They may not always pay off, but if you don’t try you may be left behind.
5. Learn from your mistakes
You may take a calculated risk that doesn’t pay off. Don’t beat yourself up about this. Learn from it.
6. Surround yourself by experts
As a business owner, you should be spending the majority of your time working on your business. If you don’t like doing your book keeping, why waste time doing it? Delegate tasks that stop you from going out there and gaining more business.
7. Attend to marketing every day
Many people think that marketing is making a few pretty brochures and doing a letter drop or creating a website, but they are merely ways to promote your business. Marketing is something that you should live and breathe every day: it’s about how you and your staff answer the phone and the presence you have in all avenues of media online or in print, as well as your local community.
8. Engage your market through your story
People like to deal with people. How many times have you talked to someone about the fact that you can’t get a real person to talk to on the phone? You should be accessible and engage people through your story, whether that is your actual business or you as the face of your business. An ideal way to do this is to write a book about what you do. This is a great way to leverage you and your business by positioning yourself as an expert.
9. Take action
Nothing happens unless you take action. You just can’t start up a business and expect the customers to flow in. You need to work on it every day, especially in the first few years when you need to position your business in an already existing market.
10. Work hard but have fun
Anyone who tells you that running a business is easy and that you will make your fortune over night is delusional. It will get easier and it can be very fulfilling. If it gets to the point of no longer being fun, get advice on how to improve. Otherwise you may as well go back to working for someone else.
Blaise van Hecke is the publisher and co-owner of Busybird Publishing. She is also the author of The Book Book: 12 Steps to Successful Publishing and a contributing author to Self-Made: Real Australian Business Stories. For more information visit www.busybird.com.au or contact [email protected]