WeChat to offer 580,000 mini programs in-app as Tencent steps up against Apple and Alphabet

Tencent Holdings’ WeChat app will now offer 580,000 mini in-app programs, rivalling Apple and Alphabet as it gives users an option to access a multitude of programmes without using an app store.

Programs will be able to run directly within the WeChat app, thanks to a development that means apps smaller than 10 megabytes can run within its interface on any device. 

 

See also:

Tencent leads $51mn investment in Canadian start-up Wattpad

WeChat Pay service launches in Malaysia

Business Chief, Asia edition – January issue out now!

 

580,000 mini programmes are currently on offer which Hu Renje, WeChat’s mini program director has told the South China Morning Post were developed within one year, in comparison to the 500,000 apps which were published on Apple’s App store between 2008 and 2012.

According to the South China Morning Post, Hu says “the mini program is a brand-new product model which can seamlessly link the offline and the online together”.

The scheme has so far attracted 1mn developers.

In addition to bypassing the app stores, the programs also offer speed of access for users since they can be loaded instantly from within WeChat.

Currently Apple and Alphabet rely on their own app offerings to attract users to iOS and Android systems, so whether this creates damaging competition remains to be seen, especially since WeChat currently boasts 980mn users around the world.

Share

Featured Articles

Twitter timeline – how Musk pulled off a hostile takeover

Elon Musk strikes deal to buy Twitter for US$44bn following four months of cryptic tweets, secret meetings and buying of shares – here’s the timeline

Top 10 Asia restaurants, from Tokyo’s Den to Bangkok’s Sorn

From Tokyo to Bangkok, with cuisines spanning Cantonese, Thai and German, we highlight Asia’s top 10 places to eat, as per Asia’s 50 Best Restaurants

Microsoft: what Asia leaders need to know about hybrid work

Microsoft’s 2022 Work Trend Index guides Asia leaders to navigating a hybrid future – from making the office worth the commute to rebuilding social capital

Meet the company: EV Nio to list in Hong Kong, enter Europe

Leadership & Strategy

12 Tech trends to watch closely in 2022, from CB Insights

Technology

Why Deloitte Australia’s HR technology is winning awards

Human Capital