ZTE lands 25 commercial 5G contracts around the globe
Chinese telco leader ZTE has announced that it has landed 25 contracts worldwide for commercial 5G installations.
With over 3,500 5G patents and partnerships with 60 operations around the world, ZTE has established itself as a leading 5G developer and participant in the global introduction of commercial 5G.
“ZTE, with its comprehensive 5G end-to-end products and solution capabilities as well as rich experience in network construction, is fully engaged in the rollout of commercial 5G networks,” ZTE said in a press release.
“The company continues to maintain a leading edge in technology, and collaborates with upstream and downstream partners across the industry to promote the commercial deployment of 5G.”
It added: “Given the strong demand for 5G applications and the change in the models of how businesses will collaborate in the world of 5G, ZTE and its partners jointly carried out a large number of exploratory projects in 5G industry applications, promoted cross-industry integration and development, advocated for the implementation of intelligent ports, intelligent industry, intelligent security and other industry applications, in a move to build a healthy and complete industrial ecosystem together.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.