Zara Store Launches Today in Sydney
Written BY: M.mcnamara
Fashionistas are buzzing about the opening of the first Zara store today at the Pitt Street Mall in Sydney.
The Spanish fashion chain hosted a VIP opening last night for 500 guests at the store, including big names like Tim Ross and Mark McInnes, to come check out the latest duds from the good quality-low cost retail store. What sets Zara apart from other similarly priced retailers? The company sends out new styles to all stores globally twice a week and if a design does not sell within a week, it is removed from the store and replaced by a new one.
The three-floor, 1400 square metre Zara Sydney store is filled with bright colours to reflect the Australian climate. “The global trend is colour,” Zara's chief communications officer Jesus Echevarria said, according to The Australian. “[In Australia] this trend is adapted to the fabrics that are needed for the season that we are now in.”
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“Items available include a leopard print cardigan for $59.95, sleeve cotton tops for $19.95 and jeans for $69.95. Mr Echevarria attributed Zara's success to focusing on customer feedback and being reactive to their comments. Store managers in Sydney will carry out a daily sales analysis and order new stock twice a week, which will arrive from Spain within 48 hours,” according to news.com.au.
Zara will open a Melbourne store in June, taking Zara's total to more than 700 stores in 78 countries. Zara stores are likely to pop up in major cities like Perth, Adelaide and Brisbane before the year end.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.