Yahoo! Japan mulls three day weekends for staff
The Japanese arm of Yahoo! is considering implementing a three day weekend in order to combat overworking and boost employee productivity.
Death by overwork - or “karoshi” as the Japanese call it – has been on the rise in recent years, with over 20 percent of the workforce reporting that they work considerably long hours at the cost of personal relationships and overall work-life balance.
Yahoo Japan thinks that a four-day work week would be advantageous to the company and could cut costs and potentially boost productivity. “By giving employees more freedom on how to work, we’re hoping that employees choose a style that lets them perform at their best, so that we boost productivity,” spokeswoman Megumi Yagita recently said.
Yahoo Japan already has a number of initiatives in place that support a modern, flexible workplace. For example, it allows its employees to work remotely five days each month and gives provides a monthly travel expenses allowance to those living far away from its offices.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.