Xi Jinping meets with US tech giants Apple and Facebook, hopes to boost relations ahead of Trump's visit
China is reportedly making efforts to improve relations with US tech companies ahead of US President Trump’s visit to the country next week.
Premier Xi Jinping has stated “I am looking forward to President Trump’s upcoming visit to China,” expressing willingness for the two countries to work together to “look after each other’s interests and concerns and to properly resolve disputes and contradictions… We have an optimistic outlook toward the prospects for China-US relations.”
Last year, the US ran a $347bn trade deficit with China. During his presidential campaign, Trump stated he would strive for a better trade deal by negotiating with China, promising to bring more jobs back to America and close the trade gap.
A recent US Commerce Department memo, taken in relation to a US investigation into aluminium foil imports from China, has stated China should not be regarded as a market economy by the US.
The World Trade Organisation (WTO) allows countries which do not class China as a market economy to impose higher tariffs on Chinese exports.
According to the US Commerce Department’s memo: “At its core, the framework of the Chinese economy is set by the Chinese government and the Chinese Communist party, which exercise control directly and indirectly over the allocation of resources through instruments such as government ownership and control of key economic factors and directives.”
Despite the US administration’s scepticism, China is hoping to improve relations in particular with US tech giants. The advisory board to Tsinghua Business School, led by former Premier Zhu Ronghu, features several American moguls such as Apple’s Tim Cook, Facebook’s Mark Zuckerberg, Goldman Sachs’ Lloyd Blankfein and Tesla’s Elon Musk. Its Chinese members include Alibaba’s Jack Ma and Baidu’s Robin Li.
Cook and Zuckerberg both met Xi Jinping recently as part of the advisory board’s annual meeting.
At this time, Apple is preparing for the launch of its newest iPhone, the iPhone X, which it hopes will boost its presence in China, the largest smartphone market in the world.
Tim Cook has arranged several meetings in China in the upcoming weeks but details have not been disclosed.
In addition, Mark Zuckerberg has been more active in China recently where he hopes to compete with Tencent’s WeChat. It has been confirmed Zuckerberg is currently in Beijing but no further details have been released.
Of the annual meeting, Zuckerberg commented on Facebook: “Every year this trip is a great way to keep up with the pace of innovation and entrepreneurship in China.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.