Wroxby and Minderoo bosses enter Australian honey business
Rival beef magnates Andrew Forrest and Kerry Stokes are making massive in-roads into honey.
Australian bees are increasingly viewed as the healthiest bees on the planet, due to the country's strict quarantine laws and this has prompted the billionaires to use their successful supply chains to make some formidable moves into honey.
Mr. Stokes has injected $29 million into the ASX-listed Capilano Honey, which is by far Australia’s leading brand. Stokes hopes to tap into the growing international demand for Australian honey, which was recently certified as anti-microbial.
Meanwhile, Mr Forrest’s Minderoo Group is to start exporting Western Australia (WA) honey under its Harvest Road brand – using the existing supply chains of Harvey Beef – to Asia, principally China, by August this year.
WA varieties such as jarrah and marri (from the WA native jarrah and marri trees) are hoping to compete with the successful manuka honey from New Zealand, which has has traded well off its anti-bacterial qualities.
According to Minderoo investment manager John Hartman, the jarrah honey industry is “… at the really early stages of understanding the medicinal benefits it might hold”.
New Zealand's Unique Manuka Factory Honey Association said their country’s export value was sitting at $275 million with the potential to reach more than $1 billion.
However, recent research found that Australia was home to more native Leptospermum plants than New Zealand and could potentially hold stronger antibacterial properties.
Australia’s strict quarantine laws means that its bees and trees are free from pests, diseases, antibiotics or pesticides.
Certified honey from Australia has already created a rising demand in China and Japan with Australian manuka currently fetching up to $40 a kilogram.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.