May 19, 2020

Work Life Balance: A Failing Trend?

work life balance
We Photo Booth You
2 min
Work Life Balance: A Failing Trend?

As far as employee happiness went in 2014, work-life balance was the buzzword (or rather phrase). And while you’d be hard-pressed to find an employer who was actively against work/life balance, it turns out its not a very well enforced idea. Also, we’re just bad at it.

A study released at the end of last year noted that Australians are donating close to $110 billion in free labour every year. Free. The Australia Institute think tank determined that four in 10 people are experiencing a crumbling in the balance between their work life and their home life, and that the average full-time wage earner puts in six hours of unpaid overtime each week, totally about $10,000 a year. The reason for this free labour? Many are worried about the insecurity of their job, as well as high expectations from higher ups that more hours are put in.

"Whether they realise it or not Australians are far more generous to their employer than they are to any charity," said executive director Richard Denniss.

What is most worrying though is the effect of stressful unpaid overtime on employees.

"Australia behind the eight ball in providing mentally healthy workplaces," said Rob Breaden, a national sales manager for a training and consulting company. At his office, longer work hours contributed to higher levels of depression and anxiety. To fix this, phones automatically switch to voicemail at the end of each workday. People are allowed to work from home, but aren’t permitted to send an email past 5pm. And when employees are on holiday, their email is disabled so they can take a true break from the grind of the office.

So what does this mean for the concept of work-life balance for 2015? Not all Australians work for a company as concerned about their employees. I’d imagine more-or-less the same of what we seen. Unless employers truly start encouraging their employees to turn off the work once they leave the building—and unless Aussie employees are willing to do so—the idea of the work-life balance will continue to be a buzzword, and not actually a viable practice by most.

Information sourced from Sydney Morning Herald.

Share article

Jul 24, 2021

Amobee Appoints Nick Brien As CEO

Elise Leise
2 min
Nick Brien, a CEO with a proven advertising track record, will help Amobee achieve digital growth

In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools. 

Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’. 

How Did Brien Get Here? 

Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers. 

‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’. 

What Does This Mean for Amobee? 

Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success. 

Share article