Work-Life Balance Embraced by More Aussie Workers
The nation who achieved the world’s first sustained 8-hour workday is finally following its own concept: new research shows that fewer Australian workers are keeping up with work-related emails and phone calls after leaving the office at 5 p.m.
After the GFC, 83 per cent of Australians were hoping to improve their work-life balance in 2011, a global survey commissioned last year by specialist recruitment and HR services company Randstad Workmonitor found.
Technology has become the main culprit when it comes to blurring the lines between work time and home time by keeping us connected at all times, but a work-life balance study conducted by HR company NorthgateArinso found that only 38 per cent of Aussies now check their work email outside the office and 24 per cent initiating work-related phone calls – both significantly lower figures than last year’s study results revealed.
More bosses are beginning to recognise the health risks of having employees always on the clock and are exercising policies now to keep these at bay. Blackberry, for example, has implemented a “turn-off” policy that switches off employees’ email accounts after hours.
“Steps like this underline to employees that the business takes this 24 / 7 demand on their attention seriously,” managing director of NorthgateArinso, David Page, told News.com.au.
Click here to read our Top 10 list of companies who are setting the standard for a work-home balance.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.