Wipro recognised as leading B2C mobile provider
Wipro Limited has announced that it has been named a "Leader" by global research and advisory firm Forrester Research Inc. in its report, "The Forrester Wave™: B2C Mobile Services Providers, Q4 2016".
Forrester evaluated the 13 most significant vendors in a market that they believe has three key sectors – Consultancies focusing on strategy and organisational change, Technology services providers that excel in mobile development and Agencies with deep backgrounds in design, experience, and marketing.
Vendors were evaluated on 20 criteria on the basis of current offerings, strategy and market presence.
Wipro has been identified by Forrester as having a “broad range of B2C mobile app development skills,” and is noted as “best for larger, complex technology-centric transformation projects” in the report.
The Forrester report has recognised Wipro for:
- Thousands of resources that it can bring to mobile B2C projects around the globe, including hundreds of designers and UX specialists and thousands of developers and testers
- Broad capabilities for related services — such as security — that it can tap into, which sets it apart from many of the smaller mobile-oriented shops
Elaborating on Wipro's focus on mobility services, Hiral Chandrana, Senior Vice President - Business Application Services, Wipro Limited said, “Wipro’s mobility services combine consumer centric design and agile development to help enterprises own mobile moments, drive digital transformation and accelerate business performance.
“I believe that this recognition reinforces our investments in mobility, and the fact that Wipro secured the maximum possible score in the referenceable work criteria is a testimony to our focus on delivering the highest value to our clients.”
Wipro offers capabilities across mobility advisory, device engineering, application development, application and device assurance and mobility management, supported by strong domain expertise across industries, strategic partnerships and investments in emerging areas such as human-centric design, IoT, augmented reality and virtual reality.
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Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.