Wind Farms May Be Affecting Australia's Weather
Under federal legislation with bipartisan support, Australia has a 20 per cent Mandatory Renewable Energy Target (MRET), requiring that by the year 2020, 20 per cent of its electricity must be produced by accredited renewable sources. Wind-generated power is one carbon-reducing method the nation has invested in to help achieve this target: the Sydney Morning Herald reported that last year, Australia was operating 1188 wind turbines in 57 wind farms.
However, new research suggests that this renewable energy source is affecting more than just air pollution levels.
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According to The Age, a US-based study has found that the turbines’ movements are warming up the air at night. Monitoring wind farms in Texas from 2003 to 2011 presented University of Albany researchers with data that showed a 0.72 degree increase in temperature, at night, per decade.
"Enhanced vertical mixing brings warm air down and cold air up, leading to a warming near the surface at night,” said Liming Zhou, the study’s lead author, in the journal Nature Cli-mate Change.
His findings coincide with those of NASA’s satellite data, which revealed that the increase in the planet’s land surface temperature is consistent with the growth of wind farms. However, he stressed to the SMH that the Texas-based research was on such a small scale that the data should not be applied globally – yet.
“We are now expanding this approach to other wind farms and building models to understand the physical processes and mechanisms driving the interaction of wind turbines and the atmosphere boundary layer near the surface," he told the newspaper.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.