Wind farm developer Tilt Renewables deploys lidar technology
ZX Lidars, industry-leading supplier and pioneer of wind lidar products, has announced that renewable energy development firm Tilt Renewables has deployed its technology in a bid to optimise energy production through wind
Wind lidar incorporates the projection of laser beams through the atmosphere and measuring the backscattered light to measure wind speed and direction.
Tilt, which develops, owns and operates renewable energy generation assets in both Australia and New Zealand, will use the wind lidar technology to measure wind conditions remotely without necessitating a traditional net mast.
In ZX Lidars’ statement, the firm said that Tilt has deployed the technology to a remote site with complex terrain as a means to assess the quality of the location for wind-based energy generation.
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“A key advantage of Lidar is that it can be easily mobilized and rotated to a number of sites within the Tilt Renewables’ portfolio and can be used so flexibly for a range of purposes including feasibility assessments at potential new sites and improving the coverage of site measurements at existing sites,” said Sherrin Yeo, Engineering Manager at Tilt Renewables, in ZX Lidars’ statement.
Tilt operates 1.6GW of approved wind projects in ANZ, and will use the wind lidar tech to both assess prospective locales and optimise the anemometry of existing sites.
Energy3, a wind engineering consultancy firm based in New Zealand, provided support and advice for the deployment according to the press release.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.